ch17 how should sales promotion decisions be made
Post on 12-Aug-2015
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SalesPromotio
nTools
ConsumerPromotion
TradePromotion
SalesForce
Promotion
Advertising
SalesPromotio
n
Advertising offers a reason to buy the product, whereas Sales Promotion offers an incentive to buy the product
Major Decisions in Sales Promotion
Establishing ObjectivesSelecting Consumer Promotion
ToolsSelecting Trade Promotion toolsSelecting Sales Force Promotion
ToolsImplementing the Program
Establishing Objectives
Selecting Tools
Sales Force Oriented Vehicles
Trade Shows
Sales Contests
Specialty Advertising
Trade Shows
Sales Contests
Specialty Advertisements
Developing
Factors
Size
Conditions
Duration
DistributionVehicle
Timing
Budget
Lead Time
Sell-inTime
Sales Data
SalesExperiments
Created by Vignaesh Muthukumaar,
IIT Kanpur, during an internship with
Prof. Sameer Mathur, IIM Lucknow,
www.iiminternship.com
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