BBA (BACHELOR OF BUSINESS

ADMINISTRATION)AN INDUSTRIAL PROJECT

ONMarket analysis

SUBMITTED BYNAME- RUSTAM ISLAMROLL - 09/BBANO – O8OO55REG.NO.-090309

ACKNOWLEDGMENT

At the very outset, I would like to thank Mr. Shersang Tamang.Work manger lexicon motors (under the care of TATA MOTORS) for guidance to under take this project.

I express my sense of gratitude to my enternal guide, Mr. Sanjib Das(In-charge)for his help and advice during the preparation of this report and I am also a sincere thanks to every faculty member and staff of BBA section of Sukanta Mahavidyalaya,who have helped me in every possible way to complete my project.

RUSTAM ISLASUKANTA MAHAVIDYALYAUNIVERSITY OF NORTH BENGAL

THE MANAGEMENT OF TATA LEXICAN MOTORS (SILIGURI)

CONTENTBUSSINESS INTRODUCTION BESIC KNOWLEDGE OBTAIN OBJECTIVES

HEALTH AND SAFTYCOMPANY PROFILE VISION MISSIONCONCLUSION

BUSINESS INTRODUCTIONBusiness is very important for the human being survival, where seller and the buyer must have a mutual understanding of there trade,Seller should have their principle for the better trading; and the customer must have the general ideas for buying the product.For the protection of the buyer our government has implemented the effective rules such as consumer protection act, where the seller have there own setup of chamber of commerce. The technology of business has been developed very faster, and the requirement of product is very much high due to growth of population,

BASIC KNOWLEDGE OBTAINMarketing analyses

Marketing analyses is a better and perfect way to check the market with the proper effective

guideline to get the better performance and higher achievement. It controls the overall

marketing base on product quality, with the customer satisfaction,

Quality

Quality must have a suitability test; material manufacturer must have a sound technology, modern concept of higher testing device to consider for the super quality. Introducing energy-saving, cleaner technologies,

minimizing waste and utilizing by-products. Enhancing capacity to meet international standards and client quality. If a product Consider that the product is of acceptable or even high quality. that the quality of a product may be defined as “its ability to fulfill theCustomer’s needs and expectations”.Quality needs to be defined firstly in terms of parameters or characteristics, which varyfrom product to product by there performance, reliability, safety and appearance. And the Parameters such as physical and chemical characteristics, medicinal effect, toxicity,For a food product they will include taste, nutritional properties, texture, and shelf life and so on where the quality can measure.

Quality control toolsThe quality control tools were developed by Kaoru Ishikawa,1 known as the“father of quality control circles”. It has been the Japanese experience that 95 per centof problems in the workshop can be solved by using the following seven simple qualitycontrol tools and by the effective working of quality circles:_ Process flow charts_ Check sheets_ Graphs_ Pareto analysis_ Cause and effect diagrams_ Scatter diagrams_ Control charts

Specifications

The specifications and drawings produced by the designer should show the qualityStandard demanded by the customer or marketplace in clear and precise terms. Every

Dimension should have realistic tolerances and other performance requirementsShould have precise limits of acceptability so that the production team can manufacturethe product strictly according to specification and drawings.To achieve the above, those responsible for design, production and quality should beConsulted from the sales negotiation stage onwards. The overall design of any productis made up of many individual characteristics. For example these may be:_ Dimensions, such as length, diameter, thickness or area;_ Physical properties, such as weight, volume or strength;_ Electrical properties, such as resistance, voltage or current;_ Appearance, such as finish, color or texture;_ Functional qualities, such as output or kilometre per litre;_ Effects on service, such as taste, feel or noise level.Manufacturing drawings and specifications are prepared by the designers and theseshould indicate to the production team precisely what quality is required and whatraw materials should be used

Recycling

Product recycle is very vital to avoid garbage’s, it minimize the manufacturing cost. Help

to clean the environment pollution. It support the cure our health care by clean and green

environment. It protects the valuable resources. Economic growth, increase on production,

solving the unemployment problem. Growth on currency value, minimize the suitable

product cost,

Customer satisfaction is a vital topic which require the every step of

business, it plays the important role in any type of marketing, it depend on

man to man policies and their administration, the following are the some

keys to satisfied the customer which we believe on it.

Courtesy, quick service, reasonable price, service guarantee telephonic contact for service reminder and product introducing, knowing customer opinion for upliftment, analyze the customer views and opinion, implementation of effective customer views and opinion.

1. Courtesy

Courtesy is a most powerful word which converts the impossible to every possibility. It helps to immediate magical growth in relationship with people to people, even the greatest excuses will get for the some limit, courtesy plays very vital role in every business growth .

2. Quick service

In the present overall global lifestyle is very competitive and fast so every expectation of human being is quick service, quick service provide the fulfilling of our requirement. Time consumption is less so the volume of work can be done. Mass customer can enjoy the benefit by this service.

3. Quality service

Quality cannot be compromise by the customer, quality service gradually help to increase the number of customer so the growth of business is definite.

4. RESONABLE PRICE

Reasonable price is a price that joins between buyer and seller. It increases the economic

realities of the market place. It is cover the seller cost and reasonable margin. The price is a

provides value comprising of availability, delivery time, quality, quantity. It is not necessary

to lower price.

5. SERVICE GUARNTEE

Today, teams and organizations face rapid change like never before. Globalization has increased the

markets and opportunities. So service guarantee is a most vital thing in modern marketing. It means to

create the trust of the product to customers

6. TELEPHONIC CONTACT

Reminder is highly important to keep the consumer thinking about the product. With the changing

scenarios of times and changing trends of communication, the use of telephone has become an

inseparable part of everyone\'s life. In this fast world, communication plays a very important role in the

field of marketing. Modern Advancements in the field of communication has made this world a global

village wherein people from all around the globe can commute with one another quickly.

7. KNOWING CUSTOMERS OPINIONS

Knowing Customer opinions also allows companies to better understand how customers rate and use

their products versus competitive products. It is vital in determining where a company's products and

services excel or fall short compared to alternatives on the market. The feedback would suggest that the

first company should add some stylish features to their product line.

8. ANALYSISE THE CUSTOMERS VIEWS AND OPINIONS

After getting the customer’s opinions and views, analysis the customers views is a vital thing in

marketing. By analyzing of their views company can easily understand their fault and opportunities.

OBJECTIVES Market analysisThe following tools are very useful for the analyze the market for the business purpose.

The size of the current Market and the future, with the Market growth rate. And there Market profitability, Industry cost structure Distribution channels, Market development, Key success factors.

MARKET SIZE

The most common measure of market size is the sum of the revenues of its participants. The following are examples of information sources for determining market size:

Government data Trade association data Financial data from major players Customer surveys

Market trends

Changes in the market are important because they often are the source of new opportunities and threats. Moreover, they have the potential to dramatically affect the market size.

Examples include changes in economic, social, regulatory, legal, and political conditions and in available technology, price sensitivity, demand for variety, and level of emphasis on service and support.

Market growth rate

A simple means of forecasting the market growth rate is to extrapolate historical data into the future. While this method may provide a first-order estimate, it does not predict important turning points. A better method is to study market development, sales growth in complementary products. Such drivers serve as leading indicators that are more accurate than simply extrapolating historical data.

Important inflection points in the market growth rate sometimes can be predicted by constructing a product diffusion curve. The shape of the curve can be estimated by studying the characteristics of the adoption rate of a similar product in the past.

Ultimately, many markets mature and decline. Some leading indicators of a market's decline include market saturation, the emergence of substitute products, and/or the absence of growth drivers.

Market segments

Markets are not uniform. Therefore it is also important for investors to identify and evaluate the various segments that make up the total market. This analysis helps organizations determine which areas account for the greatest share of the market's growth and are more susceptible to change. This information, in turn, helps them pinpoint the most promising opportunities within the overall market and guides the choice of specific investments.

Market profitability

While different organizations in a market will have different levels of profitability, they are all similar to different market conditions. The following are the useful framework for an industry or market. This framework, identifies five factors that influence the market profitability:

Buyer power Supplier power Barriers to entry Threat of substitute products Rivalry among firms in the industry Industry cost structure

The cost structure is important for identifying key factors for success. To this end, value chain model is useful for determining where value is added and for isolating the costs.

The cost structure also is helpful for formulating strategies to develop a competitive advantage. For example, in some environments the experience curve effect can be used to develop a cost advantage over competitors.

Distribution channels

Examining the following aspects of the distribution system may help with a market analysis:

Existing distribution channels - can be described by how direct they are to the customer. Trends and emerging channels - new channels can offer the opportunity to develop a

competitive advantage. Channel power structure - for example, in the case of a product having little brand equity,

retailers have negotiating power over manufacturers and can capture more margin.

Success factors

The key success factors are those elements that are necessary in order for the firm to achieve its marketing objectives. A few examples of such factors include:

Access to essential unique resources Ability to achieve economies of scale

Access to distribution channels Technological progress

It is important to consider that key success factors may change over time, especially as the product progresses through its life cycle.

Applications

The literature defines several areas in which market analysis is important. These include: sales forecasting, market research and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it is important for managers that use market analysis data to how analysts derive their conclusions and what techniques they use to do so.

Health and safetyThe practice of health and safety is a vital requirement of the human being, it is strictly compulsory Applied in the matter of the business, every buyer and customer can not be compromise the health and safety policy and procedure, the product must be certify by the department of health and safety, for which is not harmful for the customer, product should be fire protection, allergic free, and hygienically proof.

COMPANY PROFILE Tata Motors is India's largest automobile company, with consolidated revenues of Rs 92,519 crore ($20 billion) in 2009-10. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.

Tata Motors is the country's market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest manufacturer of medium / heavy commercial vehicles, and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.

The company, formerly known as Tata Engineering and Locomotive Company, began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. It has, since, developed Tata Ace, India's first indigenous light commercial vehicle, Tata Safari, India's first sports utility vehicle, Tata Indica, India's first indigenously manufactured passenger car, and the Nano, the world's cheapest car.

Tata Motors has over 1,400 engineers and scientists in six R&D centres in India, South Korea, Spain and the UK

Vision:- The vision statement of Tata Motors is "Best in the manner in which we operate, best in theproduct we deliver and best in our value system and ethics."The vision statement of Tata Motors is "Best in the manner in which we operate, best in the product wedeliver and best in our value system and ethics."The vision statement of Tata Motors Limited, India's largest automobile company, is to be "bestin the manner in which we operate, best in the products we deliver, and best in our value systemand ethics."³To evolve into a world class Indian car brand´

Mission:-³To provide passenger vehicles that offer customers exceptional value, and through this build acompany that provide its shareholders with superior return, and is seen by society and other stakeholders as a valuable contributor to their development´Shareholders:-To consistently create shareholder value by generating returns in excess of weighted average costof capital (WACC) during the upturn and atlest equal to weighted average cost of capital(WACC) during the downturn of the business cycle

CONCLUTION:Marketing analysis has a very important sector which is must vital for an execution of a better business performance. This management has a various sector which have a functanable and effective assets which helps to move better management of any kind of business.