SalesPromotio

nTools

ConsumerPromotion

TradePromotion

SalesForce

Promotion

Advertising

SalesPromotio

n

Advertising offers a reason to buy the product, whereas Sales Promotion offers an incentive to buy the product

Major Decisions in Sales Promotion

Establishing ObjectivesSelecting Consumer Promotion

ToolsSelecting Trade Promotion toolsSelecting Sales Force Promotion

ToolsImplementing the Program

Establishing Objectives

Selecting Tools

Sales Force Oriented Vehicles

Trade Shows

Sales Contests

Specialty Advertising

Trade Shows

Sales Contests

Specialty Advertisements

Developing

Factors

Size

Conditions

Duration

DistributionVehicle

Timing

Budget

Lead Time

Sell-inTime

Sales Data

SalesExperiments

Created by Vignaesh Muthukumaar,

IIT Kanpur, during an internship with

Prof. Sameer Mathur, IIM Lucknow,

www.iiminternship.com