challenge the assumptions · challenge the assumptions is there a point on earth from which...

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Challenge the Assumptions

Is there a point on Earth from which travelling 200 miles

South, then 200 miles East, and then 200 miles North,

brings you to your exact starting point?

Hint: read the title again

implicit

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Fixedness

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A matter of perspective

by Drew Boyd and Jacob Goldenberg

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The Famous “Getting out of the box”

Puzzle

• In the 70’s only 20% solved this riddle

• In a replication (1989), participants have received further instructions: "In order to solve the riddle intersections of lines out of the imaginary square should be created."

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War Elephants

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http://www.youtube.com/watch?v=IAHtMrT9Vgw

War Elephants

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Failure or Success ?

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Failure or Success ?

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Usefulness and Originality have to go hand in hand

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The Close(d) World Principle Thinking Inside the Box

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Improvisations and Resourcefulness

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Improvisations and Resourcefulness

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Improvisations and Resourcefulness

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Improvisations and Resourcefulness

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Improvisations and Resourcefulness

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Apollo 13

Houston we

have a problem

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“Fly High”: The Remarkable Story of the Fosbury

Flop

Thinking inside the box doesn’t rule out revolutions.

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Fosbury flop in high jump

Synthetic trackFiberglass pole for pole vault

Running shoesOlympic movement

13 other items

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Fly High: The Fosbury Flop

The Scissors The Straddle The Fosbury flop

Most revolutions are a set of incremental

steps.

Inside or Outside?

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Febreze® NOTICEables

Unlike other electric fresheners, it actually eliminates odors from the air. And while

you may get used to the others, you’ll always notice NOTICEables. That’s because it

alternates between two complementary scents all day.

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Online Purchase Security

By creating a temporary “copy” of your credit card, you can purchase online in a

safe way.

SecureSuite currently offers:

SecureVbV - Verified by Visa support

SecureMPA - MasterCard's Secure Payment Application (SPA) support

SecureDebit - Maestro debit card network support

SecureClick - Surrogate credit card numbers that mask the real underlying credit card

numbers from the merchant processor

PayMatch - Procurement card support for corporate purchasing cards that integrates

surrogate card numbers with line-item-details to simplify the matching of purchase

orders and payments data.

2002

? Sep Jul 2011 2013 2014 2016

Australia

Word of the Year (Oxford dictionaries) The Oscars Selfie

(Ellen DeGeneres)

“I had a hole about 1cm long right

through my bottom lip. And sorry

about the focus, it was a selfie."

(Hopey)

Photo Sharing Websites Hashtag Revolution

#Selfie

93 million Selfies

are taken each

day worldwide

How did it all start?

http://www.bbc.com/news/uk-24992393, https://www.theguardian.com/media/2014/mar/07/oscars-selfie-most-retweeted-ever,

https://priceonomics.com/the-tragic-data-behind-selfie-fatalities/, http://www.bbc.com/news/magazine-32336808

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“Samsung Leads the Way in Digital Camera Evolution”

http://prnews.wordpress.com/2009/08/21/samsung-leads-the-way-in-digital-camera-

evolution/

In the wake of these tragedies, government officials in India have declared 16 “no selfie

zones” throughout the country, where large signs and lifeguards warn selfie-takers to

steer clear.

Russia ranks second, with 7

selfie fatalities — released a

full-scale marketing campaign

last summer (complete with

icons of bad selfie ideas)

aimed at reducing the spat of

deaths in their country.

https://priceonomics.com/the-tragic-data-behind-selfie-fatalities/

What is this?

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Award winner for best design:

Philips DVD player (the Slimline series)

You know you have achieved perfection in design not when you have nothing more

to add, but when you have nothing more to take away.

Antoine de Saint-Exupery

iPod Shuffle