champaign county ohio social media 101 & 201 workshops

SOCIAL MEDIA 101:Champaign County Chamber Workshop

Our Plan For Today:

A.Your Thoughts on Social

B.Why Social MattersC.Facebook 101D.Twitter 101E.YouTube 101F. Blogging 101G.Question & Answer

TODAY’S TWITTER HASHTAG:#champaignohio101

Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential.

Strategic Marketing & Public RelationsSocial MediaDesign (Packaging, Trade Show, Logo, Collateral)BrandingExperiential MarketingEvent Planning & ManagementSponsorship Management

YOUR THOUGHTS ON SOCIAL?

WHAT IS SOCIAL MEDIA?

•Social Media is an open, interactive, conversational communications tool based online

•Social media changes the way we communicate from one-way and top-down to two-way, bottom-up

•Social media moves communication from a monologue to a dialogue.

WHY DOES SOCIAL MATTER?

“Social media means that consumers have been given a larger seat at the table, and they are never going back.”-@bobinmotion, random guy on Twitter

FACEBOOK 101

FACEBOOK 101With over 700 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more. Advantages

-Access to a huge and diverse audience – Facebook’s largest user base is 35-54-Ability to share multiple types of content including photos, video and text-Users spend more time on Facebook than any other website on the web – so why not be there?

TipsContent is King – interesting content is very importantIntegrate photos and video whenever possible

FACEBOOK 101

THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK:

1. USE PHOTOS & VIDEOS

2. EVENTS & NOTES

3. FACEBOOK QUESTIONS

FACEBOOK QUESTIONS

UTILIZE THE TOOLS!

-Update your status consistently-Post Photos-Add helpful links-Post Videos-Ask Questions

TWITTER 101

TWITTER 101

The world’s fastest growing social network that allows you to send short messages, called “tweets,” to your friends or “followers.” You can follow others and receive their tweets in real time.

AdvantagesVery mobile and fastAbility to easily expand your network by connecting with both locals and influential'sTips

Be a resource - success on Twitter is achieved through valuable and interesting contentListen – before saying anything, follow others in your community to gauge what the conversation is like

TWITTER SEARCH & THE POWER OF LISTENING

Tools you can use:Hootsuite, Twitter Search,

Tweetchat

YOUTUBE 101

YOUTUBE 101

With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.

AdvantagesIf you’re trying to engage a younger audience, this is the placeInteresting video can increase engagement of almost any tacticYouTube videos can be used on Facebook, a blog, Twitter, TV, etc.

TipsDon’t create a goal of “let’s go viral.” It almost never works that way.

BLOGGING 101

BLOGGING 101

Over the last ten years blogging has gone from “what the heck is a blog?” to “do you have a blog?”

AdvantagesWhen Twitter or Facebook is too limiting, a blog give you the chance to expand on a topicA good blog encourages conversation and if successful, can really improve overall engagement

TipsThink long-term – It typically takes a long time to achieve blog successTry to add personality to your writing

COLLABORATION

Q & A TIME!

NEXT STEPS:>Decide what works for you

>Know your audience>Be proactive

>Train & educate>Measure success/failure

CONTACT ME:shane@greatheightspr.comTwitter.com/shanehaggerty

SOCIAL MEDIA 201:Champaign County Chamber Workshop

Our Plan For Today:

A.Your Thoughts on Social

B.The Shift to Social Business

C.Facebook for Business

D.Twitter for BusinessE.Human Business

TeamsF. Other ToolsG.Question & AnswerTODAY’S TWITTER

HASHTAG:#champaignohio201

Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential.

Strategic Marketing & Public RelationsSocial MediaDesign (Packaging, Trade Show, Logo, Collateral)BrandingExperiential MarketingEvent Planning & ManagementSponsorship Management

YOUR THOUGHTS ON SOCIAL?

THE SHIFT TO SOCIAL BUSINESS

“The world's leading companies are realizing that a solid grasp of social technologies and social platforms, along with the concepts of

authenticity, transparency, and trust will become critical to building global brands,

transforming product development, enabling real-time customer service, and fostering

social collaboration with customers and key stakeholders.”-Beverly Macy

CEO, Gravity Summit LLC

THE SHIFT TO SOCIAL BUSINESS

Bottom Line: Social Business is all about removing

communication barriers and deepening relationships with

customers.

FACEBOOK FOR BUSINESS

FIVE WAYS TO MARKET YOUR BRAND ON FACEBOOK:

1. USE PHOTOS & VIDEOS

2. LIKES3. FACEBOOK

QUESTIONS4. FACEBOOK PLACES5. GROUPS

“Thoughtful and engaging photos are a critical component to our Facebook Page,” says Joel Frey,

Travelocity’s senior public relations manager. “When the Roaming Gnome attends an event like

the Balloon Fiesta in Albuquerque, our social media team definitely wants our fans to chuckle at his antics, but we also want them to imagine themselves taking a balloon ride one day and, hopefully, using Travelocity to help them turn

that dream into reality.”

Consumer Review Groups: Invite members to participate in private group sessions via the New Groups. It’s a win-win for both parties because participants will feel more at home in a familiar environment, which may make them more likely to participate and provide higher quality feedback.

Event Groups: If you host networking events, conferences or seminars, consider letting participants know prior to, or following, the event that you’ve created a group for further discussion.

Live Chats: New Groups feature group chat. Brands and marketers that maintain groups should consider inviting company figureheads to participate with customers and fans in live group chats. You could either schedule live chats or have a recognizable personality drop in unannounced.

Source: Mashable

Your goal, by and large, should be to inspire in-store customers to share the “I was here” message with a place checkin that gets distributed to their Facebook friends and posted to your Place Page.

Source: Mashable

TWITTER FOR BUSINESS

FIVE WAYS TO ESTABLISH YOUR BRAND ON TWITTER:

1. MARKET RESEARCH2. REWARD LOYALTY3. SHARE EXPERTISE4. RUN DEALS &

PROMOTIONS5. RECEIVE CUSTOMER

COMPLAINTS

“If you really want to use Twitter for market research, create a list of your biggest brand advocates and loudest brand naysayers and hang on their every word — even if that means reading up on their weekend activities. If you can get into the minds and lives of the people you’re trying to serve, you’ll have a better idea of what your customer wants.”-Mashable

HUMAN BUSINESS TEAMS

TWO WAYS TO BUILD A HUMAN BUSINESS TEAM:

1.USE CUSTOMERS2.USE EMPLOYEES

COLLABORATION

WAYS TO REWARD CUSTOMERS

1. SAY THANKS2. ACCEPT IDEAS &

SUGGESTIONS3. CONTENT

CREATION CONTESTS

4. INVOLVE CUSTOMERS IN ADS

5. ONLINE-ONLY OFFERS

6. STICKERS, BADGES, PINS

NEXT STEPS:>Decide what works for you

>Know your audience>Be proactive

>Train & educate>Measure success/failure

CONTACT ME:shane@greatheightspr.comTwitter.com/shanehaggerty