chartboost ceo maria alegre at casual connect

Free-to-play lessonsfrom the new mobile leaders

Maria AlegreCo-founder and CEO

Casual Connect SF, 2013maria@chartboost.com

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July 10th, 2008

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2009-2010 2011-2013early employee co-founder and CEO

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Top 10 lessonsfreemium & as entrepreneur

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It’s a worldwide market

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Fluik Neon Play Kiloo IMS

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Fluik Neon Play Kiloo IMS

Canada UK Denmark Greece

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If the guy sitting next to me cando it, I can too

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Leveraging the calendaris free and powerful

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#26  USA#15  UK#15  Italy#21  Canada#31  Switzerland#6  Brazil#15  Sweden#2  Netherlands

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Christmas Halloween

Valentine’s dayThanksgiving

SummerWinter

New yearCarnival

Sport Events

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Distinction between iteration and radical innovation

4

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14

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A network is a powerful asset

5

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When data talks, youneed to listen

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1. News Feed2. Banners 3. In-Store Featured4. Email Newsletter5. Facebook6. Twitter7. YouTube8. AdMob9. Tapjoy10. Beta Crew11. Blog12. Contest13. Press14. Avatar Item15. Full Screen Interstitial

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1. News Feed2. Banners 3. In-Store Featured4. Email Newsletter5. Facebook6. Twitter7. YouTube8. AdMob9. Tapjoy10. Beta Crew11. Blog12. Contest13. Press14. Avatar Item15. Full Screen Interstitial

80%

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Mastering content cycles canbuy you months of success

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1. Song

2. Theme

3. Premium Song

4. Avatar outfit

5. Contest

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Formulas to buy time

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2010Wednesday, August 14, 13

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2010 2013

South Korea

Japan

China

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reskinning

publishers

outsourcing emerging markets

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Choose your moment, and jump!

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new market

new platform

new game

new company

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It’s a now industry

10

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Develop Launch

Learn

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Our productization of the learningthe backend to power your in-app purchase store

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Maria AlegreCo-founder and CEO

Questions?

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