clemson university mini mba fall 2012

MINI MBA

#CUminiMBA

CLEMSON AT THE FALLS | 9-28-12BOBBY RETTEW & REED SMITH

#CUminiMBA

#CUminiMBA

WELCOME TO THE MOTHERSHIP

#CUminiMBA

MOTHERSHIPEXAMPLES

#CUminiMBA

#CUminiMBA

#CUminiMBA

•Average Time on Page - 6:30mins

•1,123 Unique Visitors/Pageviews

•94 additional “Likes” on Facebook

•#EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers

#CUminiMBA

#CUminiMBA

#SoLongVampires

One Week --Tweets: 3,581 YouTube: 4.8m

#CUminiMBA

POWER OF THE BLOG

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

CASE STUDIES

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

GOALS

#CUminiMBA

2 Facebook ads | $479 monthly spend

source: @chrisboyer#CUminiMBA

•Over three month period: 296 clicks/month

•30 seminar registrations

•23% seminar registration/surgery conversion rate

•Average $3,000 contribution margin

•$20,700 profit originated from campaign

source: @chrisboyer#CUminiMBA

ROI = (gain - cost)/cost

Gain: $20,700Cost: $479 x 3 = $1,437

ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%

source: @chrisboyer#CUminiMBA

REVIEWS

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

TIME 2.0

#CUminiMBA

KNOW YOUR AUDIENCE

#CUminiMBA

source: http://argylesocial.com/landing/social-timing-insights-infographic

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

URL SHORTENERS

#CUminiMBA

#CUminiMBA

UPDATE MANAGEMENT

#CUminiMBA

tweetdeck.com

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

MONITORING

#CUminiMBA

#CUminiMBA

#CUminiMBA

IT’S ALL ABOUT TIMING

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

MOBILE

#CUminiMBA

#CUminiMBA

#CUminiMBA

#CUminiMBA

PASSWORDS

#CUminiMBA

#CUminiMBA