cloud collaboration trends(2) customer needs

Collaboration cloud for Business

PART II: what are the customer needs?

Part 1:the way the wind blows

Part III: Recommened Service Provider actions

twitter; @jaralucemiércoles 1 de septiembre de 2010

software promised to businesses

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but deliver complexity

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that makes you lose money

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but new forces are gathering

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the Internet of Services

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that changes personal relations

hubactive

Power to individualsmiércoles 1 de septiembre de 2010

and also business relations

- Control + interaccionmiércoles 1 de septiembre de 2010

- saturation+ relation

opens opportunities (and risks)

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so businesses needs to ..

- intrusion + valuemiércoles 1 de septiembre de 2010

is about Reputation

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is about Collaboration

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What About?

How?Whom

to ?

What for?

Collaboration

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SalesManagement BrandBuilding

what for?

KnowledgeManagement ClientsManagement

value reputation

influence

targetclient

Collaboration, what for?

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• To manage internal knowledge creation and distribution

• to keep in contact with employees and partners for sharing and motivation

adviseopinion

conversations

referencesanswers

experiences

Internal Collaborationto generate Value

Eficience Merit

Engagement

About what?

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Client Collaboration

• Tools to help sales keep in touch with their clients ( and them with theirs)

• to manage all client interacctions and co-create , discuss, inform relevant content that will help them in their objectives...and will help you with their networks

to build reputation

Continuity References

About what?

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Collaborate with the marketto extend your influence

Employee Client

Partners

Customer

Analiststakeholder

ValueTrust

Virality

• no just advertising but Value Marketing, relevant , personal content by subscription

• Use your stakeholder relations as trust networks, Go where ever they are

About what?

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to atract the right client

• the best fit for our proposal,one where you can help, add value, gain trust, reputation.. and repeat the cycle

self-qualified lead

- Cost + faster 4

About what?

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so relations with clients is not just Business to Business

who?

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is about busines cooperation who?

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is about PEOPLE cooperation who?

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cooperation among your employees and clients

who?

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and partners and stakeholders who?

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so Collaboration its about PEOPLE

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Find and shareinformation

so what do PEOPLE need?

personalmiércoles 1 de septiembre de 2010

Comunicationtools

what PEOPLE use?

accesiblemiércoles 1 de septiembre de 2010

trusted

what they choose?

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communities relationssocial

with whom do they collaborate?

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and what works ?

simple plattformsmiércoles 1 de septiembre de 2010

see Part II: What are the customer needs

see Part III :Recomended Service Providers Strategy

Part I: the way the wind blows

so what do you need to do?

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