colors on parade 2-11-2011

Post on 02-Nov-2014

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Day 2 was a very general approach to setting up a basic Facebook page, generating "likes", and using the @tag feature, pictures etc. The page setup is of course the easy part, the preparation to market your page and the content strategy was a different story and discussed in depth.

TRANSCRIPT

Welcome to the Social Media

Seminar- It’s not just about

the cars..it’s about the people

who drive them.

Start by typing- http://www.facebook.com/pages

Then click--- Create Page

Choose Local Business

Then Choose –Automotive

Name your page with your brand name

Make sure you include your region in page name

Fill out all pertinent information

Click Facebook TOS box and Create Page

Follow the Steps Outlined

Upload Image and Make it your Profile

Pic

Click on Change Picture in top right corner of Profile

Pic

Then Click the Little Pencil

Then Click “Edit Thumbnail”

Drag your image so that it fits in box

This image will represent your brand in

status updates

At this point you will be filling out all the

information about your company in this section

Click “Edit Page” and get Started. After that try

a couple updates

You will now have the option to capture HTML

code to add a badge to your site

By Clicking on “Send Mobile Email” you will be

able to send pictures and updates via unique

email address. Unique

Addres

s

Suggest your page to your friends to

acquire the 25 you need in order to make

your Vanity URL

Bottom of Invoice

Email Marketing

General Conversation

Surveymonkey.com

Newsletters

Business Cards

Letterheads

Vehicle Graphics

Print Ads

Banners

Use Photos!

Target Your Audience

Extremely Cost Effective

Excellent Analytics

Easy to Setup

http://www.blueskyfactory.com/fbsign/

Add a Link To Your Personal Profile

Use The Share Button

Use The @ Tag function

Autograph Other Fan Pages

Cross Promote with Other Industry

Partners

Thank you emails

Texting services

Difference Between Fan Page and Profile

Who Should be the Admin?

What is the Purpose and Goal of your

Page?

Landing Page

Making the Profile Pic Wow Them

Decide on Content Strategy

Monday through Friday Editorial

Google Alerts for Latest Content

Google Reader for Subscriptions

YouTube

Keep a list of those who interact with your

page

Thank them constantly on the page

Send inmail with thanks

Thank you to all fans

Making a Fan Page-Tips and Tricks

Vanity URL –

http://www.facebook.com/username

Facebook Lists

Posting Status Updates Without the Links

Uploading Pictures

I HOPE YOU ENJOYED THE CLASS!

THANK YOU SO MUCH.

http://www.facebook.com/thetrainingfactor

Jonathan@TheTrainingFactor.com

Linkedin http://www.linkedin.com/in/jonathansaar8792/

Let’s Stay Connected!- If you have any

comments on today’s presentation, please

take a comment on post them on my

Facebook wall. Thank You!

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