comerica bank linkedin presentation

Power Your Career with LinkedIn

Presented by:Victor GaxiolaSocial Media StrategistJune 14, 2011

About Me• Communications Major • Sales/Marketing Professional • Former Financial Advisor• Social Media Enthusiast• Speaker• Coach • Blogger

today

Agenda

1. Growth of social media

2. Social Media in Financial Services

3. Using LinkedIn to build online influence

4. Tips to leverage your time and attention

5. The Future- What’s Next!

Social Networking

140 million Tweets/day sent on Twitter in March, 2011

Photo Credit: Rosaura Ochoa Source: Mashable

Two billion videos are streamed each day on YouTube

Photo Credit: jonsson Source: Techcrunch

Over 500 million* active Facebook users

Source: Tech HeraldPhoto Credit: Oversocialized

Over 100 million active LinkedIn® users

Social Media Revolution 2011

Source: http://youtu.be/3SuNx0UrnEo

Erik QualmanSocialnomics

RecentResearch

Q: Do you have a profile or account with any of the following social media?

A. 86% YES! 1. Facebook 71%2. Linkedin 55%3. YouTube 23%

Source: https://www.americancentury.com/press/social_media_research.jsp

LinkedIN leads in the Business use of Social Networks

21% Both7% Personal use27% Business use

Source: https://www.americancentury.com/press/social_media_research.jsp

Top Business Uses:

1. Monitoring industry/market news2. Researching people (e.g. prospects, contacts, clients)3. Reading expert commentary/insight4. Sharing news/content relevant to my clients

Source: https://www.americancentury.com/press/social_media_research.jsp

Now What?

LinkedIn• 100 Million users/45M in US Alone• 7.7M new users every month• 50M in 6 years 100M in 1 ½ Years• Average Age = 41 years old• College Educated = 95% of users• Household Income Average = $110K

3 Steps 1. Build Profile/Get Found2. Build Connections3. Add Value

get found

SEO

Profile

Profile Building Tips

• Compelling Headline• Professional Image• Work Experience• Summary Section• Specialties• Interests, Groups and Associations• Edit Your Public Linkedin URL

www.linkedin.com/in/victorgaxiola

Profile Photos

Optimize

• Name • Title• Headline (120 characters)

USE KEYWORDS

USE KEYWORDS

USE KEYWORDS

USE KEYWORDS

---------- Forwarded message ----------From: Victor Gaxiola <red7marketing@gmail.com>Date: Wed, May 18, 2011 at 8:47 AMSubject: Hello World!To: "victor@Red7Marketing.com" <victor@red7marketing.com>

HELLO WORLD!

-- Victor Gaxiolahttp://www.Red7Marketing.com

Let's Connect:Facebook: http://www.facebook.com/vmgaxiolaTwitter: http://www.twitter.com/victorgaxiolaLinkedIn: http://www.Linkedin.com/in/victorgaxiola

E-mail auto signature

Bad Profile

• No profile photo• No headline• Very few connections• No job history

Build Connections

LinkedIn 3 degrees of separation

Contacts

• Chamber• Trade Shows• Mixers• Parties• Events• Picnics

Dear Jamie,It was a pleasure meeting you at the San Jose Chamber mixer yesterday. I enjoyed hearing how your company is embracing social media tools.

I’d like to add you to my professional network on LinkedIn.

Sincerely,Victor Gaxiola

Dear Jaime,It enjoyed your presentation on how your company is embracing social media tools to engage with clients.

I’d like to add you to my professional network on LinkedIn and learn more.

Sincerely,Victor Gaxiola@victorgaxiola

Not personal enough!

Dear Jennifer,I noticed that Bill Draper is listed as one your connections on LinkedIn and I would appreciate an introduction. We are working on some new ideas that I think may help him with his business.

As always, I appreciate your help. Sincerely,Victor

groups

Group membership entitles you to connect with any other group member and leads to more connections with a shared interest.

Prospecting

1. Better search listing2. InMail beyond first tier3. Gold Badge- Anyone can view full profile, and send

you a message4. Better profile searches5. More introductions based on package

add value

Content

engagement• Status Updates• Post Links• Use Applications• LinkedIn Answers

do- listen

do- share

do- connect

don’t- sell

At least not right away

Janette G.I help financial professionals like you save time/money & reduce follow-up failure so that you can have the success you desire! Let me know if you would like to receive my FREE 3-part video series that will show you some innovative strategies that you can use.

John B.Hi Janette-FYI, straight pitch or sales posts like this are typically frowned upon with in social communities. I suggest sharing some of your ideas and insight and not try to sell. If your info provides value to financial professionals you will gain.

Brian G.Agreed. Healthy professional online communities should be about sharing, helping, informing, and exchanging ideas with no strings attached. Let’s keep LinkedFA free from sale pitches and self promotion.

DISLIKE

Future?

www.Red7Marketing.com