connect thedotsfinalslideshare

Have you seen Steve Jobs’

Stanford commencement speech?

If you have not, please…

Make a note to watch it tonight.

Here is an excerpt,

related to this presentation…

http://www.youtube.com/watch?v=D1R-jKKp3NA

“You can’t connect the dots

looking forward.

You can only connect the dots

looking backwards.”

-Steve Jobs

CONNECT

THE DOTS PAM DIDNER

“The purpose of business

is to create and keep a customer.”

-Peter F. Drucker

What are

dots for

creating

and

keeping

customers?

typical

E-mail-

Campaigns-

Content-

Events-

Coupons-

Rebate-

Contests-

and more…

How do others

connect

the

dots to create

and keep

customers ?

creative

Examples from

Guatemala, Brazil and South Korea

Meat Pack

is a

shoe store

trendy

http://www.youtube.com/watch?v=yH8Br_f3p9E

This tactic

generates

sales

Connect 3 dots

• Gamification

• GPS Tracking/

Mobile App

• Social Media

instant

Chevy

dealers

in Brazil

lend you a

free car

if yours

breaks

down

This tactic

generates

instant

n

sales leads

Connect 2 dots

• Instant help to

prospects real

time

• Something to

talk about on

social media

qualified

is a

supermarket

in South Korea

Home Plus

http://www.youtube.com/watch?v=nJVoYsBym88

Bring

stores to

customers

Connect 3 dots

• Convenience

• Social Media

• Technology/

Mobile device

virtual

It’s not your

demand

gen

grandpa’s

New Dots to Connect Demand Gen

A creative idea to

keep and create

customers

Technology and mobile

devices

Give them something

to talk about

Instant help /fun

interaction

New Dots to Connect Demand Gen

A creative idea to

keep and create

customers

Technology and mobile

devices

Give them something

to talk about

Instant help /Fun

Interaction

Content

&

Overall User

Experience

It’s

connecting

technology

with a

experience fun

will come

after you

help and

entertain

customers

Sales

What

about

BTB?

Apply Meat Packer Example to BTB

Current BTC Ideas

• Ability to react to buying signal (walking in store) via new data (geo-targeting app)

• Offer instant promo: the quicker your customer can get to your store, the higher discount he/she can get

• Your customer talks about the awesome discount/fun experience on social media

Possible BTB Ideas

• Ability to react to buying

signal in real-time by

building personalized or

interactive content across

channels

• Create content that your

customers will talk about

Apply Chevy Dealer Example to BTB

Current Ideas

• Loaner to owner whose car

breaks down

Possible Ideas

• Answer customers’

questions real time on your

website or social media

platforms

• Download offers using any

device

• Discount for quick close

B: Small and Medium Business

Apply Home Plus Example to BTB

Current Ideas

• Set up a virtual store at

Subway Train Station

• Customers can buy

essential products using

their mobile devices

• Produce is delivered to

customer when they get

home

Possible Ideas

• Ensure your e-commerce

store is easy to navigate

on all devices

• Online multimedia catalogs

New Dots to Connect Demand Gen

A creative idea to

keep and create

customers

Technology and mobile

devices

Give them something

to talk about

Instant help /fun

Interaction

Content

&

Overall User

Experience

demand gen

campaign

activities still

work

Traditional

Marketing

is equally

important

automation

about new

kinds of

demand gen

Think

But,

wait!

“You can’t connect the dots

looking forward.

You can only connect the dots

looking backwards.”

-Steve Jobs

Well…

I beg to

differ

Technology

has the DOTS

to move you

forward

“In the Brave New World of Marketing…

You can connect the dots by

experimenting with technology and creativity to look forward.

-Pam Didner