content hubs and social media: reaching the masses

OHIO STATE UNIVERSITY EXTENSION

Content Hubs & Social Media: Reaching the Masses

Presented by Heather L. GottkeGottke.4@osu.edu

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OHIO STATE UNIVERSITY EXTENSION

What do we hope to learn today?

• Where are we at with blogs and social media?

• What is a Hub?

• What kind of a blog owner are you?

• What kind of content are you posting?

• Targeting your Audiences

• Social Media

• Networking and Shameless Plugging

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OHIO STATE UNIVERSITY EXTENSION

Where are we as a group?

I have a GREAT blog, but no

one is reading it!

I have a

Facebook/Twitter/Pinterest but

no content to share.

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OHIO STATE UNIVERSITY EXTENSION

Targeting/Identifying your Audience

• Co-Workers• Volunteers• Clientele• Stakeholders

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OHIO STATE UNIVERSITY EXTENSION

What kind of blog owner are you?

• Niche Expert• Business Owner• Professional Blogger• Journal Writer/Hobby• Platform Builder• Product Promoter• Freelancer

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OHIO STATE UNIVERSITY EXTENSION

Kinds of Hubs

Personal Hub Personal/Portfolio

Topic Area Hub Family Consumer Sciences

Definition: The effective center of an activity, region, or network.

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OHIO STATE UNIVERSITY EXTENSION

Have Unique Posts

• How To’s• Tutorials• Lists• Resources/Links• Checklists• Reviews• Opinion• Infographics

• Podcasts• Videos• Interviews• Guest Posts• Series• Recipes• Event Follow Up

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OHIO STATE UNIVERSITY EXTENSION

Facebook

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OHIO STATE UNIVERSITY EXTENSION

Twitter

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OHIO STATE UNIVERSITY EXTENSION

Pinterest

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OHIO STATE UNIVERSITY EXTENSION

Networking & Sharing the Good Word!

• Shameless plugging of your site!• Carry some cards/put on business cards.• Comment on other blogs, offer to do guest posts.

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OHIO STATE UNIVERSITY EXTENSION

Contact Information

Heather Gottke

Twitter: edtechheather

http://u.osu.edu/gottke.4

Gottke.4@osu.edu