content inbound marketing meetup presentation

Katt Stearns and Jonathan Christian

3 Key Lessons of Social Media

The 3 Key Lessons of

Content & Inbound Marketing

1. Website

2. Blogging

3. Social Media

Marketing in 2015

Remarkable Growth Experience#RGE14

4

“it’s no longer about

the stuff that you sell

but about the stories

you tell!”

- @SethGodin

Website REVIEWS

Tell it with passion!

Insourcing content

8

9

Don’t over complicate the strategy

10

4 E’s of Engaging Content

• Educate

• Engage

• Entertain

• Empower

What to Blog About

• Answer your customers questions

• Don’t be afraid to tell them the cost

• Share case studies and

testimonials

• Comment on your competitors

• Become the Wikipedia of your

industry

Tip #1Focus on Being a

Teacher

Tip #2: Have a Strong Headline

Tip #3: Call To Action

• Click here…

• Leave a comment

• Share on social media

• Contact you for a quote

• Sign up for…

• Ask a questions

Tip #4: Share On Social Media

YOUR BLOG

BLOG

Social Media Wheel of Fortune

14% trust what you say about your business.

80% will trust what someone else says about your business.

• Searchability

• Google Maps

• SEO

• Business Reviews

• Knowledge Graph

Knowledge Graph

• Tell your story daily

• Focus on ROR

• Be strategic

• Try something new

• HAVE FUN

Summary

22

Special Offer

24

FREE

FREE

$297

$29714.85

$311.85

Questions

THANK YOU!