content marketing master class - san francisco: joe pulizzi

Welcome ToSan Francisco

AGENDA !

Two Things:1.Quick Housekeeping 2.The State of Content Marketing 3.Beginning Your Mission !

WIRELESS PASSWORD

#CMWORLD

PERCENTAGE OF B2B MARKETERS USING CONTENT MARKETING

Only 42% believe theircontent marketing is effective

PERCENTAGE OF B2B MARKETERS HAVE A DOCUMENTED CONTENT

MARKETING STRATEGY

Producing Enough Content

WHY?

Enabling Women to Have More Quality Time with Their

Families

Enabling Teen Girls to Be More Confident with

Their Bodies

Helping Men Become Better Men

Help Engineers Answer the Most Challenging

Industrial Solder Questions

Think About Your Content Marketing Mission

Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the

Audience