content marketing summit 2013 recap

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CONTENT MARKETINGSUMMIT 2013RECAP

Content Marketing Summit 2013took place in NYC on April 17, 2013.

Over 200 social media experts gathered at Elebash Recital Hall to talk aboutTHE POWER OF CONTENT.

Networking was fueled by THE POWER OF BAGELS AND MUFFINS!

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The biggest topics discussed at CMS13 were:

ENGAGEMENT

CONTENT PRODUCTION

AUTHENTICITY

CONTEXT-DRIVEN CONTENT

LISTENING

Stacie Bright from Unilever highlighted thedi�culty in capturing audience attention…

…and noted that “Content, in order to connect,has to be really POWERFUL.”

What makes content POWERFUL?

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According to HubSpot’s SteveHaase,

it all comes down to personalization and context.

Credit: Ste�anie Christofore

In a presentation titled How to Personalize Your Content to Deliver Delight, Steve said that “Context should be driving all your content.”

So don’t let your audience down.

Give them content they want to consume!

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But how do you knowwhat content youraudience even wants?

Credit: Patrick Gruban

Ninan Chacko, CEO of PR Newswire, said that “adding the customer’s voice into content starts with LISTENING.”

Credit: Patrick Gruban

He also highlighted the need for authenticity:

Credit: Patrick GrubanCredit: VFS Digital Design

“Marketing isn’t rocketscience. It’s about beingtrue and genuine,” saidNinan.

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Powerful, personalized contentdriven by listening and authenticityis the way to go. Got it. Great!

But how do youdo it?

Credit: Patrick GrubanScott Linabarger from Cleveland Clinic encouraged brands to follow their own path when it comes to content marketing.

He added that you can post as many times a day as you want…

…so long as your content is relevant.(This photo? Totally irrelevant.)

Eric Webb from McGladrey said that driving content development to the next level takes a better production process.

And that anyone can produce better content,no matter the resources.

In a final panel discussion, Ninan said that too manybrands get excited to create content, get on the bike,pedal hard, and stop a couple months later.

Keep pedaling! Content marketing takes time!

That’s all, marketers!

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