content marketing trends by joe pulizzi

A strategic marketing technique of

creating and distributing valuable,

relevant, and consistent content to

attract and acquire a clearly defined

audience with the objective of driving

profitable customer action by

changing or enhancing consumer

behavior.

Placing useful, interesting

and highly targeted content

on platform outside the

company’s own media.

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2

Identifying individuals that have

potential influence over potential

buyers and orienting marketing

activities around these influencers.

3

A branding method that allows businesses to bond

with a target audience based on shared needs and

interest that includes supporting a worthy cause.

4

Building a process and organization

around the ongoing delivery of

valuable information through video.

Most brands today capitalize on viral

videos.

5

Using Snapchat as a demand-

generation tool by promoting

content assets in the network.

6

Using Facebook as a demand-

generation tool by promoting

content assets in the network.

7

Development and Implementation of

Proper Workflow and Hiring of

adequate and competent people to

make real content experiences.

8

Creating great content and

building a strategy that will

leverage on technology to

increase customer value.

9

Developing market

content that is easy to

digest on mobile

channels.

10

Developing a sound strategy

and choosing the appropriate

technology to market content.

11

Social Media Buzz and Viral

Videos should still be

accompanied with good

text and story base.

12

Integrating sales operations into content marketing.

13

Utilizing softwares to automate

repetitive marketing actions such

as emails, social media and other

website action.

14

Building a network of audience through

organic growth and strategic acquisitions.