content planning and goal setting | scripted + uberflip webinar recap

How Reorganizing Your Content Drives Leads

Who We AreEric MacCollMarketing DirectorScripted.com

The new way to create original content

Hana AbazaDirector of MarketingUberflip.com

Nicole KarlisContent StrategistScripted.com

What We’re Talking About1. Setting Your Content Goals2. Planning Your Content3. Getting Leads With the Right

CTAs4. Reorganizing Your Content

- UberFlip Presents5. Questions

The new way to create original content

B2B or B2C?

The new way to create original content

The new way to create original content

The new way to create original content

The new way to create original content

Engagement + Reach

The new way to create original content

Lead Gen + Subscriptions

The new way to create original content

Sales + Revenue

The new way to create original content

Content Matrix Defined

Who

Why

What

When

The new way to create original content

The new way to create original content

Editorial Calendar

Stay Focused

Better Story Ideas

Engage with Community

The new way to create original content

Scripted’s Themes

March: Social Media & Written ContentApril: The Value of High-Quality Content May: Today’s Modern Writer

The new way to create original content

Outsourcing Content

The new way to create original content

The Layers of Written Content

The new way to create original content

Content Hub Concept

Contact Us!Eric MacColl@MarketingEric

The new way to create original content

Hana Abaza@HanaAbaza

Nicole Karlis@NicoleKarlis