courageous clients - 'cesaret
Post on 15-Jul-2015
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cesaret BREAKING POINT
1 .Personal Courage
3 .Brand Courage 2.Marketing Courage
ourage is being scared to death... and saddling up anyway.
1.
‘David Ogilvy’ by Harry Benson
kişisel
Cesaret
1.
At 38 David Ogilvy started his agency in New York.
cesaret
He had just $6,000 and had never written an ad in his life.
“You will be met”David Ogilvy
‘David Ogilvy: Original Mad Man’ (2008 TV Movie)
2. Mc
bulmaN
No one ever got fired
for buying IBM
by Jean Pigozzi
Try new things and risk failure
‘Fridge Kite’ by Banksy
‘Parking’ by Banksy
1. safe
‘3 Pencils’ by Lucille Clerc
2. surprising
3. cesur
Don’t be afraid to seek help
‘The street is in play’ by Banksy
Always seek the truth about your brand
‘Sweeper’ by Banksy
‘Follow Your Dreams. Cancelled.’ by Banksy
Never give up
‘No Future’ by Banksy
Have a plan
3.
marka Cesareti
AUSTRALIA’S THIRD LARGEST BANK
REVENUE: A$17.74 billion PROFIT: A$5.661 billion ASSETS: A$642.12 billion EMPLOYEES: 48,239 CUSTOMERS: 10 million
Mike Smith - CEO ANZ Bank
communicate ANZ’s support for diversity, respect and inclusion in a fun and meaningful way.
Brief
https://www.youtube.com/watch?v=L-Oxzv5QOgg!
62 million media impressions 70 countries
SONUCLAR
#GAYTM SONUCLAR
SONUCLAR
cesaret Mike Smith - CEO ANZ Bank
GAYTMS In 2015
https://www.youtube.com/watch?v=LHUZkcKg3Ow!!
teşekkür
ederim www.slideshare.net/Reosurfer
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