creative geniuses and the online marketing world

Online Marketing for Creative GENIUSES Technology gets artsy - and WE LOVE IT!

Katie Laird | Schipul - The Web Marketing Company | www.schipul.com

www.flickr.com/photos/arslan/504800183

Wednesday, November 11, 2009

Some things we will look into today...

• You, your Brand + the Web

• Online marketing toolset

• The art of listening

Actionable discussion points to help you grow, rock, etc.

Find this presentation: www.slideshare.net/happykatie

www.flickr.com/photos/id-iom/3327332721

You already know this stuff

Unique + stand out from crowd

Experiment until they get it right

Listen, respond and connect

Social Media Rock

Star-dom?

brand yourself brand yourself

www.flickr.com/photos/powerbooktrance/64059510

Hi, I’m happykatie

No shyness allowed - NETWORK!

www.moo.com Colorful mini cards to include ALL of your online URLs and contact

info on

www.contxts.com Set up your contact info for

immediate connection via your cell phone’s text message

www.doyoupoken.com Pokens are USB drive contact /

data sharing devices - could be a great trade show / conference gift

www.mydropcard.com Email you contact info immediately once you have emails of contacts.

Let’s talk tools

www.flickr.com/photos/limonada/543042006

Who and Where is your audience?

???????????? ???????????? ????????????

????????????

Create a HOMEBASE(tie it all in to the Mother Ship)

5 Tips for your Web site or Blog

• Keep it simple

• Calls to action

• Provide value + stay fresh

• Make yourself easy to contact

http://www.flickr.com/photos/jfchenier/76721307/

(remember, it’s all about the Story)Wednesday, November 11, 2009

Find Stories that resonate with you.

Google Blog:http://blogsearch.google.com

Ice Rocket:www.icerocket.com

Technorati:www.technorati.com

Anatomy of a Blog post

Some great Blogging tool options:

www.wordpress.org www.typepad.com www.blogger.com

Behind the scenes artist magic!http://i-seldom-do.livejournal.com/

Dr. Sketchy Blog serves as a site + connector tool too!www.houstonsketchy.com

Site pages

Social network feeds

Calls to action

www.intensedebate.com

www.polldaddy.com

www.polleverywhere.com

www.chipin.com

Keep it fun and interactive (online and offline)

300 million Facebook-ers

307 million AmericansWednesday, November 11, 2009

It IS personal (but you keep control)

Avoiding someone? BLOCK THEM!

How can you engage your Community?www.facebook.com/pages/Houston-TX/First-Saturday-Arts-Market/42960356034?ref=sgm

Event planning

Strong fan following

Rich Media

Get online eyes to offline par-tays

53 ‘yes’194 ‘maybe’

888 members

521 photos

Other FB stuff to do...

Sell stuff!

Share your favorite art

Let your fans support you

Start advertising!

The Facebook Marketing Bible: www.insidefacebook.com

All about...Twitter

Twitter keeps everyone in the know

www.twitter.com/audreykawasaki

Twitter keeps everyone in the know

www.twitter.com/AuroraPicture

http://search.twitter.com

Twitter keeps everyone in the knowwww.twetches.com

All about...MySpace

Ms. YET on MySpace: www.myspace.com/ye_torres

Connect your online networks

Events!

Rich Media

Relationships matter

Start loving...Rich Media

YouTube - the classic

http://www.youtube.com/watch?v=jPQxbIvSNJI

How about a ‘how-to’ series?

http://www.youtube.com/watch?v=9Si9qPlpObQ

Events and rock stars on Vimeo - document them!http://vimeo.com/932777

Buy a Flip camera (seriously)

http://www.theflip.com/

Sharing your passion, your work, your heartwww.flickr.com/photos/tetheredto

Join up or invite others into the Creativity

www.flickr.com/photos/striatic/101594790

Other networks to know

ArtsHouston Ning Communityhttp://artshouston.ning.com

Deviant Artwww.deviantart.com

Art Savvywww.artsavvy.com

listen listen listen ((( think, plan, listen )))

Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

IceRocket: www.icerocket.com

www.google.com/alerts Email updates for your company

name and keywords

www,technorati.com/watchlist Powerful Social Media search engine

watches for your terms and updates you

http://alerts.yahoo.com Yahoo! alerts you of any

occurrences of defined terms and names

Due diligence on your StoryListening and Engaging: Tracking Tools

Addictive and essential Google Reader: www.google.com/reader Wednesday, November 11, 2009

www.crowdeye.com

http://search.twitter.com www.tweetbeep.com

Use free tools to track the Twitter buzz...

Addictive and essential Google Reader: www.google.com/reader Easy-as-pie email marketing: www.mailchimp.com Wednesday, November 11, 2009

Let’s digest ALLL this brain candy!

• Find the tools that work for you

• Master the art of listening

• Build that Community offline AND online!

Tying Community building and Web tools together

Find this presentation: www.slideshare.net/happykatie

www.flickr.com/photos/marimoon/3630603284

Thanks for participating today!

Katie LairdSchipul - The Web Marketing Companywww.schipul.com(281) 497.6567, ext 519

Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatieFlickr: www.flickr.com/happykatie

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