creativity-first concept 16 jan 2016 versie 4 verkleind

the future of fashion

creativity first

AMFI chooses to see fashion in both industry & culture. This perspective of fashion embraces the entire creative process of design, production, distribution and communication.

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AMFI MISSION STATEMENT

the future of fashion

creativity first

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interdisciplinary education based on creativity

right & left brain stimulation | creative & technical thinking

THE FASHION CHAIN

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product based & integrated learningAMFI-AMSTERDAM FASHION INSTITUTE

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product based & integrated learningAMFI-AMSTERDAM FASHION INSTITUTE

1289 students

3departments

1bachelor’s

course

100l e c t u r e r s

ALL IN ONE SCHOOL

FASHION & DESIGN FASHION & MANAGEMENTFASHION & BRANDING

88% girls12% boys

22%

4556

internationals

exchange students per year

25 staff

part of the amsterdam university of applied sciences

subsidized by the government

in the netherlands the only FIT- fashion institute of technology -

different nationalities

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fashion&design | fashion&management | fashion&brandingCOMPETENCES

creativity personal vision & passion

international perspective COMMERCIAL ATTITUDE

spotting future trends feeling for material, shape & colour

team playerleadership &communication skills

challenging the fashion industry

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3 programmesFASHION&DESIGN | FASHION&MANAGEMENT | FASHION&BRANDING

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a conceptual thinker with a strong visionFASHION&DESIGN

A conceptual thinker with a strong

vision. Creative experimentation

and freedom are core values with

which a fashion designer translates

ideas into collections.

Independent or for the industry, it’s

important the garments, fabrics or

prints show personal handwriting

and this is realised through creativity

and craftsmanship.

future professions:

designer for the industry

knitwear designer

textile technologist

independent designer

trend professional

product development specialist

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a hands-on fashion driven business managerFASHION&MANAGEMENT

A hands-on fashion driven business

manager with strategic and

analytical skills, always searching for

the most effective and efficient way

to connect designers’ visions with

consumers’ desires.

Possesses professional knowledge

of production, marketing, buying

and selling fashion, combined with

creative and innovative thinking.

future professions:

production coordinator

retail manager

supply chain management

buyer manager

product manager

creative manager

quality coordinator

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creates the faces of fashionFASHION&BRANDING

Creates the faces of fashion that

we all recognise and conveys the

message of a designer or a brand.

A conceptual thinker who develops

fashion identities and engages

the consumer at a strategic and

emotional level.

Has knowledge and skills

connected to branding, graphic &

visual communication and retail

conceptualisation.

future professions:

concept developer

brand engineer

creative manager

brand manager

corporate identity manager

visual strategist

15BASIC PROGRAMME YEARS ONE & TWO

prototypestyle bookinspirationbook

all departments theoretical backbone all departments theoretical backbone

all departments theoretical backbone

branding fashion concept

branding fashion communication

design fashion & identity

design atelier collection

management concept & collection

all departments theoretical backbone

branding fashion environment

design design studio

management jeans business management fashion business & strategy

semester semester

year 1

year 2

semester semester

‘the fashion world and me’ ‘the fashion world and me’

‘the fashion industry and us’ ‘the fashion industry and us’

all departmentsall departmentsall departments

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product based mentalityHOW TO BECOME A PROFESSIONAL

prototype inspiration book style book

garment collection plan

retail concept house style magazine assessments campaign workshops event brand manual

trendbook booth for fashion fair brand strategy

research report illustrations theoretical backbonesemesters fabric portfolio patterns

collection book communication strategy fashion film pr-plan

quality manual toolshops production guide

buying plan brand concept collection

PROCESS BOOK

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inspiration book | prototype | style book

theoretical backbone, workshops & toolshopsTHE FASHION WORLD AND ME

year 1 | semester 1

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from this point on each department has its own programmeME AND THE FASHION WORLD

year 1 | semester 2

production file | 3d design book | 3d presentation

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jeans product | jeans environment | jeans retail

THE FASHION INDUSTRY AND US

year 2 | semester 3

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3 weeks - 3 departments - 1 product: trend fairTHE FASHION INDUSTRY AND US

year 2 | triptyque

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brand book | collection book | strategic business plan

THE FASHION INDUSTRY AND US

year 2 | semester 4

22FLEXIBLE PROGRAMME YEAR THREE & FOUR

year 4: graduation + minor/specialisation

minors for all departments specialisations

year 3: internship + minor/specialisation

brands & identity

branding

collection

design

brands & innovation

branding

international production

management

fashion in marketing & retail

management

make & buy

management

textiles

fashion & visual culture

fashion theories

fashion & editorial branding

exchange

3d hypercraft

fashion & denim INDIVIDUALS

design management branding

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fashion & visual culture | fashion & editorial branding | individuals

students develop professional products which are presented and sold in the marketREALITY SCHOOL CONCEPT

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flexible programme

minor | specialisation | internship

TO BECOME A FASHION TALENT

year 3 & 4 | semester 5, 6 & 7

BRANDS & INNOVATION

Future thinking trough craft trends by twentyone

AMFI students

Internship Process Book

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a wholesale brandINDIVIDUALS

year 3 & 4

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FASHION & DENIM

year 3 & 4

craftmanship and innovation

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FASHION & EDITORIAL BRANDING

year 3 & 4

create a new fashion media brand

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a case study in ChinaINTERNATIONAL PRODUCTION

year 3 & 4

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graduationTO BECOME A FASHION PROFESSIONAL

year 4 | semester 8

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graduation event

exhibition | catwalk show

AMFI TRANSIT

year 4

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creative community

work by students, lecturers and alumni sold and exhibited

byAMFI STATEMENT STORE

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RESEARCH

fashion identity | virtual design | smart garments

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industry & educationIAF & IFFTI

iaf | fit - new york | iffti

HOW CAN YOU JOIN USselection procedure

MOTIVATION LETTE R & ASS IGMENT | INTERVIEW | ASSIGNMENT AT AMFI

REGISTER ON STUDIELINK FOR 2016-2017BEFORE 15 MARCH 2016 FOR 2017 - 2018BEFORE 15 JANUARY 2017W W W . S T U D I E L I N K . N L

|4 SELECTION DAYSFEBRUARY - APRIL W W W . H V A . N L / A M F I

|DUO ADVISES FINALSELECTION MID- JULY W W W . D U O . N L

HOW CAN YOU JOIN USenrolment

TUITION FEE

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BOOKS MATERIALSDIGITAL CAMERA LAPTOP

|EXCURSIONS

HOW CAN YOU JOIN UScosts

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THE CREATIVE COMMUNITY AMFIlecturers and students working together to showcase their talent

amfi.nlhva.nl/amfi

hva.nl/amfi-intfacebook.com/amsterdamfashioninstitute

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