cross media cases from around the globe

What a difference DM makes !

DM Update SeminarCross Media Synergy

De krant:• In de week: 45 min• Weekend (excl. krantenmagazine): 60 min

Digitale krant:• 36 min

Website:• gem. 7 min per dag

Gemiddelde leesduur van:

Which of the following types of advertising do you ignore, delete, throw away immediately without looking?

Source: fast.MAP Marketing-GAP, August 2012

An advert that pops up on the website

A request from a company to become a friend on Facebook or similar

A leaflet put through your letter box unaddressed

An email addressed to you from a company you have not heard of

A email addressed to you from a company i have some relationship with

A letter addressed to you from a company i have some relationship with

A letter addressed to you from a company you have not heard of

What is your preferred method of communication from marketing companies?Source: fast.MAP Marketing-GAP, August 2012

Would prefer not to be contacted at all

Social media

Twitter

Direct mail

Mobile phone

email

SMS messaging

Companies which you have an existing relationship with - MarketersCompanieswhich you have an existing relationship with - Consumers

What is your preferred method of communication from marketing companies?Source: fast.MAP Marketing-GAP, August 2012

Would prefer not to be contacted at all

Social media

Twitter

Direct mail

Mobile phone

email

SMS messaging

Companies which you have no relationship with - MarketersCompanieswhich you have no relationship with - Consumers

ReachTouch(e)

SHOWTIME !SHOWTIME !

TACTILE

hate ironing

RELEVANCY

Virgin media

Virgin media

CREDIBILITY

Australia DHL

CLOSE TO THE PRODUCT

Bergère de France knitted coupon

FROM ONLINE TO OFFLINE

Birthday book

Birthday book

Birthday book

PRODUCT DEMONSTRATION

Australian Post

VOLKSWAGEN

MEDIA CREATIVITY

Missing stamp

Missing stamp

Haagen Dazs

Haagen Dazs

EMOTIONAL AND RATIONAL DECISION MAKING

Gold’s Gym

BORING ENVELOPES ?

Burglered envelop

Glazenwasser

Empty envelope

Mailbooks

Mailbooks

Mailbooks

Volkswagen

RUMOUR AROUND THE BRAND

miskraam

miskraam

miskraam

ATTENTION GRABBING

US Cellular

US Cellular

PERSONALIZED IS MORE THAN A NAME

Orange

Orange

100% ONE TO ONE

Porsche

Porsche

Porsche

STORY-TELLING

Rolls royce

Royal Air Force

Royal Air Force

Royal Air Force

Royal Air Force

CREATIVE COUPON

Karate magazine

HIGH VALUE PROSPECTS

Vodafone

IMPACT FOR ME-TOO OFFERINGS

US Cellular

Tower

COPY IMPACT

Delhi Police

Delhi Police

THE MEDIUM IS THE MESSAGE

O2 BUSINESS

Lightest paper weight (17 grs)

2 ULTIMATE CROSSMEDIA SYNERGIES

Ardbeg

Klm

Klm

Klm

Klm

Klm

Klm

Klm

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