crowdsourcing

Crowdsourcing

Customer involvement in business and business development

Crowdsourcing?

A phenomenon enabled by social media

Social Media?

Participation

Openness

Conversation

Community

Connectedness

Connectedness

Social Media?

Participation

Openness

Conversation

Community

Connectedness

Feared scenario...

Chevy Tahoe Video

http://www.youtube.com/watch?v=foR3sfWu5IQ

You can’t stop the conversation anyway...

...so harness it for your benefit!

Try this...

No, but...

Mmmkay...

Yes, and...

Marketer’s control & customer experience

”It’s time to let go of our brands”A.G. Lafley, CEO, P&G

Protecting the brand Spreading the brand

Crowdsourcing?

Customer participation in business and business development

Digital Channels

Mutual Benefit

Crowdsourcing?

Experience

Ownership

Engagement

Loyalty

W-O-M

Business areas

InnovationsProduct development

newexisting

Content generationDecision makingFundingMarketing

Advertisingw-o-m

DistributionSales

Business areas

InnovationsProduct development

newexisting

Content generationDecision makingFundingMarketing

Advertisingw-o-m

DistributionSales

Business areas

InnovationsProduct development

newexisting

Content generationDecision makingFundingMarketing

Advertisingw-o-m

DistributionSales

Business areas

InnovationsProduct development

newexisting

Content generationDecision makingFundingMarketing

Advertisingw-o-m

DistributionSales

Business areas

InnovationsProduct development

newexisting

Content generationDecision makingFundingMarketing

Advertisingw-o-m

DistributionSales

Business areas

InnovationsProduct development

newexisting

Content generationDecision makingFundingMarketing

Advertisingw-o-m

DistributionSales

Business areas

InnovationsProduct development

newexisting

Content generationDecision makingFundingMarketing

Advertisingw-o-m

DistributionSales

Business areas

InnovationsProduct development

newexisting

Content generationDecision makingFundingMarketing

Advertisingw-o-m

DistributionSales

Crowdsourcing = Amateurs

Used primarily for recreationInterestsVentingCreativityHobbiesSecret desiresLatent skills

am·a·teurPronunciation: 'a-m&-(")t&r, -"tur, -"tyur, -"chur, -ch&rFunction: nounEtymology: French, from Latin amator lover, from amare to love

Customer

Your Brand

Customer’s Wants

CustomerCustomer’s

Wants

Your Brand

Kiitos!

sami.viitamaki@gmail.com

www.samiviitamaki.com