cs 370 se practicum, cengiz günay · market and competitive analysis cs 370 se practicum, cengiz...

Market and Competitive Analysis

CS 370 SE Practicum, Cengiz Günay

(Some slides courtesy of Eugene Agichtein and the Internets)

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 1 / 17

Agenda

Upcoming milestones:

Today: Testing/surveying ends; we'll post some grades very soon4/22: Hacking ends; submit survey reports (anonymous)4/24: The APPrentice! Final demo to tech transfer and business people. Somebody will

be �red!5/5: Final deliverables: installation instructions, user documentation, code

documentation, package

Today's episode:

Get ready for the APPrentice!

First: What to do with those surveys you collected?

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 2 / 17

Agenda

Upcoming milestones:

Today: Testing/surveying ends; we'll post some grades very soon4/22: Hacking ends; submit survey reports (anonymous)4/24: The APPrentice! Final demo to tech transfer and business people. Somebody will

be �red!5/5: Final deliverables: installation instructions, user documentation, code

documentation, package

Today's episode:

Get ready for the APPrentice!

First: What to do with those surveys you collected?

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 2 / 17

Agenda

Upcoming milestones:

Today: Testing/surveying ends; we'll post some grades very soon4/22: Hacking ends; submit survey reports (anonymous)4/24: The APPrentice! Final demo to tech transfer and business people. Somebody will

be �red!5/5: Final deliverables: installation instructions, user documentation, code

documentation, package

Today's episode:

Get ready for the APPrentice!

First: What to do with those surveys you collected?

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 2 / 17

So what are you supposed to present at this APPrentice?

So far you already managed to:

Develop a concept

Make a prototype

Perform a market study

Get feedback for your prototype

What now?

Analyze tester feedback

Analyze your market data

Propose future plan for success

Perform competitive analysis

Beg for money?

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 4 / 17

So what are you supposed to present at this APPrentice?

So far you already managed to:

Develop a concept

Make a prototype

Perform a market study

Get feedback for your prototype

What now?

Analyze tester feedback

Analyze your market data

Propose future plan for success

Perform competitive analysis

Beg for money?

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 4 / 17

What were the few most critical problems the testers found?

Study and discuss your testing feedback

Identify issues that are pertinent

Separate issues that are long term

What should you plan for?

So little time! Focus on most valuable issues!

Maybe use PivotalTracker for a priority list of tasks

Target �xing those issues before �nal demo

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 6 / 17

What were the few most critical problems the testers found?

Study and discuss your testing feedback

Identify issues that are pertinent

Separate issues that are long term

What should you plan for?

So little time! Focus on most valuable issues!

Maybe use PivotalTracker for a priority list of tasks

Target �xing those issues before �nal demo

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 6 / 17

I have some issues with your GitHub issues

1 Need better title2 Separate multiple issues individually

But, overall you did quite well

Make sure to �nish submitting issues by midnight

What about those surveys?

But, overall you did quite well

Make sure to �nish submitting issues by midnight

What about those surveys?

How does the market speak?

1 Your target audience: what size?

2 What percentage of audience likes your product?

3 What are the key features that are most liked?

How about your competitors?

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 11 / 17

How does the market speak?

1 Your target audience: what size?

2 What percentage of audience likes your product?

3 What are the key features that are most liked?

How about your competitors?

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 11 / 17

How does the market speak?

1 Your target audience: what size?

2 What percentage of audience likes your product?

3 What are the key features that are most liked?

How about your competitors?

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 11 / 17

How does the market speak?

1 Your target audience: what size?

2 What percentage of audience likes your product?

3 What are the key features that are most liked?

How about your competitors?

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 11 / 17

Competitive Analysis: You must better than them

1 Your competitors: who are they?

2 How successful/big are they?

3 What are their most successful features?

4 What sets your product apart from them?

If you can, then you have something to ask for funding.

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17

Competitive Analysis: You must better than them

1 Your competitors: who are they?

2 How successful/big are they?

3 What are their most successful features?

4 What sets your product apart from them?

If you can, then you have something to ask for funding.

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17

Competitive Analysis: You must better than them

1 Your competitors: who are they?

2 How successful/big are they?

3 What are their most successful features?

4 What sets your product apart from them?

If you can, then you have something to ask for funding.

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17

Competitive Analysis: You must better than them

1 Your competitors: who are they?

2 How successful/big are they?

3 What are their most successful features?

4 What sets your product apart from them?

If you can, then you have something to ask for funding.

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17

Competitive Analysis: You must better than them

1 Your competitors: who are they?

2 How successful/big are they?

3 What are their most successful features?

4 What sets your product apart from them?

If you can, then you have something to ask for funding.

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17

Money for me please. . .

1 Keep it together: introduce your team

2 What you did so far and what you're capable of in what time frame?

3 How much money would it cost to keep you a�oat until you make pro�ts/establishyourself?

It all depends on how convincing you are!

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 14 / 17

Money for me please. . .

1 Keep it together: introduce your team

2 What you did so far and what you're capable of in what time frame?

3 How much money would it cost to keep you a�oat until you make pro�ts/establishyourself?

It all depends on how convincing you are!

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 14 / 17

Money for me please. . .

1 Keep it together: introduce your team

2 What you did so far and what you're capable of in what time frame?

3 How much money would it cost to keep you a�oat until you make pro�ts/establishyourself?

It all depends on how convincing you are!

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 14 / 17

Money for me please. . .

1 Keep it together: introduce your team

2 What you did so far and what you're capable of in what time frame?

3 How much money would it cost to keep you a�oat until you make pro�ts/establishyourself?

It all depends on how convincing you are!

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 14 / 17

The judgment day: be very afraid

Trump: Me

Son: Richard Werbe (likeplum)

Daughter: Anca �not Ivanka�Doloc-Mihu (CS visitingfaculty)

Mentor (not in picture): Cem Oruc(Commercialization expert)

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 15 / 17

The judgment day: be very afraid

1 We'll grade you based on howconvincing you are

2 We will announce the top two teams

3 Top two teams will be invited toboard room

4 We will discuss teamwork and awinner will be announced

5 Losing team will nominate twostudents to get �red!

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 16 / 17

Upcoming episodes

Documentation, coding style, sustainability, design patterns

Scrum now!

CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 17 / 17