cs 370 se practicum, cengiz günay · market and competitive analysis cs 370 se practicum, cengiz...
TRANSCRIPT
Market and Competitive Analysis
CS 370 SE Practicum, Cengiz Günay
(Some slides courtesy of Eugene Agichtein and the Internets)
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 1 / 17
Agenda
Upcoming milestones:
Today: Testing/surveying ends; we'll post some grades very soon4/22: Hacking ends; submit survey reports (anonymous)4/24: The APPrentice! Final demo to tech transfer and business people. Somebody will
be �red!5/5: Final deliverables: installation instructions, user documentation, code
documentation, package
Today's episode:
Get ready for the APPrentice!
First: What to do with those surveys you collected?
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 2 / 17
Agenda
Upcoming milestones:
Today: Testing/surveying ends; we'll post some grades very soon4/22: Hacking ends; submit survey reports (anonymous)4/24: The APPrentice! Final demo to tech transfer and business people. Somebody will
be �red!5/5: Final deliverables: installation instructions, user documentation, code
documentation, package
Today's episode:
Get ready for the APPrentice!
First: What to do with those surveys you collected?
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 2 / 17
Agenda
Upcoming milestones:
Today: Testing/surveying ends; we'll post some grades very soon4/22: Hacking ends; submit survey reports (anonymous)4/24: The APPrentice! Final demo to tech transfer and business people. Somebody will
be �red!5/5: Final deliverables: installation instructions, user documentation, code
documentation, package
Today's episode:
Get ready for the APPrentice!
First: What to do with those surveys you collected?
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 2 / 17
So what are you supposed to present at this APPrentice?
So far you already managed to:
Develop a concept
Make a prototype
Perform a market study
Get feedback for your prototype
What now?
Analyze tester feedback
Analyze your market data
Propose future plan for success
Perform competitive analysis
Beg for money?
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 4 / 17
So what are you supposed to present at this APPrentice?
So far you already managed to:
Develop a concept
Make a prototype
Perform a market study
Get feedback for your prototype
What now?
Analyze tester feedback
Analyze your market data
Propose future plan for success
Perform competitive analysis
Beg for money?
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 4 / 17
What were the few most critical problems the testers found?
Study and discuss your testing feedback
Identify issues that are pertinent
Separate issues that are long term
What should you plan for?
So little time! Focus on most valuable issues!
Maybe use PivotalTracker for a priority list of tasks
Target �xing those issues before �nal demo
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 6 / 17
What were the few most critical problems the testers found?
Study and discuss your testing feedback
Identify issues that are pertinent
Separate issues that are long term
What should you plan for?
So little time! Focus on most valuable issues!
Maybe use PivotalTracker for a priority list of tasks
Target �xing those issues before �nal demo
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 6 / 17
I have some issues with your GitHub issues
1 Need better title2 Separate multiple issues individually
But, overall you did quite well
Make sure to �nish submitting issues by midnight
What about those surveys?
But, overall you did quite well
Make sure to �nish submitting issues by midnight
What about those surveys?
How does the market speak?
1 Your target audience: what size?
2 What percentage of audience likes your product?
3 What are the key features that are most liked?
How about your competitors?
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 11 / 17
How does the market speak?
1 Your target audience: what size?
2 What percentage of audience likes your product?
3 What are the key features that are most liked?
How about your competitors?
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 11 / 17
How does the market speak?
1 Your target audience: what size?
2 What percentage of audience likes your product?
3 What are the key features that are most liked?
How about your competitors?
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 11 / 17
How does the market speak?
1 Your target audience: what size?
2 What percentage of audience likes your product?
3 What are the key features that are most liked?
How about your competitors?
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 11 / 17
Competitive Analysis: You must better than them
1 Your competitors: who are they?
2 How successful/big are they?
3 What are their most successful features?
4 What sets your product apart from them?
If you can, then you have something to ask for funding.
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17
Competitive Analysis: You must better than them
1 Your competitors: who are they?
2 How successful/big are they?
3 What are their most successful features?
4 What sets your product apart from them?
If you can, then you have something to ask for funding.
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17
Competitive Analysis: You must better than them
1 Your competitors: who are they?
2 How successful/big are they?
3 What are their most successful features?
4 What sets your product apart from them?
If you can, then you have something to ask for funding.
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17
Competitive Analysis: You must better than them
1 Your competitors: who are they?
2 How successful/big are they?
3 What are their most successful features?
4 What sets your product apart from them?
If you can, then you have something to ask for funding.
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17
Competitive Analysis: You must better than them
1 Your competitors: who are they?
2 How successful/big are they?
3 What are their most successful features?
4 What sets your product apart from them?
If you can, then you have something to ask for funding.
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 13 / 17
Money for me please. . .
1 Keep it together: introduce your team
2 What you did so far and what you're capable of in what time frame?
3 How much money would it cost to keep you a�oat until you make pro�ts/establishyourself?
It all depends on how convincing you are!
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 14 / 17
Money for me please. . .
1 Keep it together: introduce your team
2 What you did so far and what you're capable of in what time frame?
3 How much money would it cost to keep you a�oat until you make pro�ts/establishyourself?
It all depends on how convincing you are!
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 14 / 17
Money for me please. . .
1 Keep it together: introduce your team
2 What you did so far and what you're capable of in what time frame?
3 How much money would it cost to keep you a�oat until you make pro�ts/establishyourself?
It all depends on how convincing you are!
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 14 / 17
Money for me please. . .
1 Keep it together: introduce your team
2 What you did so far and what you're capable of in what time frame?
3 How much money would it cost to keep you a�oat until you make pro�ts/establishyourself?
It all depends on how convincing you are!
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 14 / 17
The judgment day: be very afraid
Trump: Me
Son: Richard Werbe (likeplum)
Daughter: Anca �not Ivanka�Doloc-Mihu (CS visitingfaculty)
Mentor (not in picture): Cem Oruc(Commercialization expert)
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 15 / 17
The judgment day: be very afraid
1 We'll grade you based on howconvincing you are
2 We will announce the top two teams
3 Top two teams will be invited toboard room
4 We will discuss teamwork and awinner will be announced
5 Losing team will nominate twostudents to get �red!
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 16 / 17
Upcoming episodes
Documentation, coding style, sustainability, design patterns
Scrum now!
CS 370, Günay (Emory) Market and Competitive Analysis Spring 2014 17 / 17