cultivating a presence in your community: community marketing
Post on 15-May-2015
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cultivating a presence in your community
•using community groups and functions
to reach consumers•
presented by Jeni Miller, K Squared Communications, Inc.
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K Squared Communicationswww.ksqrd.com
what is community?where you live what you do
K Squared Communicationswww.ksqrd.com
the where (you live)
chamber of commercecity employers (fire, etc.)local clubsschoolschurchescharities
K Squared Communicationswww.ksqrd.com
the what (you do)
niche-related eventstrade shows (non-travel)demographics mattertravel-relatedcauses and issuesenhancing your skills
K Squared Communicationswww.ksqrd.com
why connect?
see and be seenget to know your customersintegrate without intrusioninexpensive and effectiveshakes up your dayit’s the right thing to do
K Squared Communicationswww.ksqrd.com
building connections
first step– researchsecond step – call/emailthird step – evaluatefourth step - engagefifth step- maintain/grow
K Squared Communicationswww.ksqrd.com
overwhelmed?
how do you know what to join?urban/suburban – too many?rural – too few?
K Squared Communicationswww.ksqrd.com
when you get there
what are you good at?what do you enjoy?how much time will you spend?do you have a budget?then get ready to have fun
K Squared Communicationswww.ksqrd.com
methods and tools
sponsoringdiscountingvolunteeringpresentingteachinglistening
K Squared Communicationswww.ksqrd.com
(more) methods and tools
writingchairinghostingpartneringlaunchingyour thoughts?
K Squared Communicationswww.ksqrd.com
success story two
K Squared Communications
K Squared Communicationswww.ksqrd.com
don’t be a bad neighbor
avoid blatant self-promotionmaintain relationships, butdon’t become stagnant play nice with otherslisten more than you talkdon’t expect a return
K Squared Communicationswww.ksqrd.com
speaking of return…
ROI is difficult to measurewhat do you hope to accomplish?revising expectationsrealistic timeframe: 1-2 yearsreevaluate your groups annually
K Squared Communicationswww.ksqrd.com
what about e-community?
social media enhances presenceblog/tweet about your groupsstay in touch in both worldsbalance your communitieswhat you say here is real
K Squared Communicationswww.ksqrd.com
be the center
connect contacts to each othergood for them, good for youlet them return the favor
K Squared Communicationswww.ksqrd.com
quite the little joiner, aren’t we?
two words: too muchquality vs. quantityare you TOO visible?
summary
locate your communitydo your homework - make contactdecide how to best participatewin over the massesgauge progress and successmake it happen for others
K Squared Communicationswww.ksqrd.com
questions? objections?
jeni miller847 401 0479 (c)773 774 7847 (w)jmiller@ksqrd.comwww.ksqrd.com
K Squared Communicationswww.ksqrd.com
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