#curatorgeneration: brand engagement with tumblr, pinterest and instagram

THE CURATOR GENERATION

DRIVIN

G BRAND E

NGAGEMENT W

ITH T

UMBLR, P

INTE

REST AND

INSTA

GRAM

CURATOR GENERATION

• Challenge

• What’s happening?

• Questions to ask

• What is a Hashtag

• Tumblr, Pinterest, Instagram

• Conclusion

• Table top

• Prize winner

#curatorgeneration

• Prize: A bottle of champagne!

• #curatorgeneration on Instagram

• Winner: Announced in 10 minutes!

• Judged by @gemmaphelan

#CURATORGENERATION CHALLENGE

• No patience for lengthy text

• Facebook fatigue

• Social is active

• Shared interests and identity

• Great visuals rank high on Facebook

WHAT’S HAPPENING?

#curatorgeneration

1. What are your social goals? 2. Who is your target audience? 3. Do you have time/resource to

curate non-branded content? 4. Does your brand have a strong

visual identity?

4 QUESTIONS TO ASK BEFORE YOU DIVE IN

#curatorgeneration

Your don’t

need to be

everywhere

Concentrate on where you are

truly connecting and

developing relationships

Consider sponsoring live events

WHAT IS A #HASHTAG?!

A way to catagorise content in social media

• Search a hashtag to monitor relevant conversations

• Add a hashtag within description

• Communicate it internally and externally

#curatorgeneration

#andywarhol

TUMBLR

• Socially focused, blogging platform

• Customise themes to reflect your brand

• Content planning

• TAGS aid discovery

• NOTES display viral journey

• REBLOG to share

• Commission unique content

Best for travel, theatre, pop culture

#curatorgeneration

Vanity Fair: Original content (153 Notes)

GOOD:Curate with a RE-BLOG(415 Notes)

PINTEREST Content curation, bookmarking and research

On Pinterest:

• Already pinned? Pinterest.com/source/topshop.com

• Collaborate to curate boards

• Be creative with titles and descriptions

• Pin from websites and avoid upload

• REPIN to share, LIKE + COMMENT

Off Pinterest:

• Compelling visuals for blog posts

• ‘Pin it’ to your browser and social sharing

• Monitor traffic from Pinterest to your site

Best for food, design, recruitment

Social commerce retailer Little Black Bag

#curatorgeneration

INSTAGRAM

• Hugely popular, Facebook-owned photo sharing app for iPhone/Android

• Focus on crowdsourcing user content

• Invite savvy instagrammers to your events

• Visualise key messages and calls to actions

• Exclusive, timely, behind-the-scenes content

• Use hashtags, @ mentions to aid discovery

Best for travel, design, live events

My camera app of choice? Camera+

#curatorgeneration

REMEMBER….

• Use personally and assess your goals first

• Develop visual brand identity to relate to your target audience

• Create unique content and optimise posts for increased visibility

• Follow to 30:70 creation: curation rule

• Tumblr - Visual, bite-sized and sharable blogging

• Pinterest - Social commerce, research and bookmarking

• Instagram - mobile experiences and live events

• Research. Experiment. Evaluate. Plan.

#curatorgeneration

GOT QUESTIONS? JOIN OUR TABLE TOP AT 1:45

Laura Scott @laura_scott Head of Digital Strategy @Addiction_World

Cat Turner @catturnerHead of Digital @therabbitagency

Danielle Moon @DanniLMoonPR + Marketing Manager @OctoberJobs

Featuring:

#curatorgeneration

@hassanmirza on Twitter, Instagram,

Pinterest

digitalbinx.com

#curatorgeneration