customer intelligence series: 2 of 5
Post on 11-Jan-2017
25 Views
Preview:
TRANSCRIPT
NOTETap icon to add picture first and move to back, then you
can adjust the text in and below arrow
CUSTOMER INTELLIGENCE SERIES
PART 2: 5 STEPS TO CUSTOMER SEGMENTATION
2
KEY TAKEAWAYSHere’s five ways to leverage segmentation:
How do you define success? Identify most profitable and least profitable customers Categorize customers based on characteristics like propensity to respond,
convert, etc. Determine spend based on those identified as most profitable Continue to adjust intervals to enhance success
3
HOW TO LEARN MORE For more information on Customer Intelligence reach out to us here.
To subscribe to our blog for more marketing tips and insights, go here.
top related