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CUSTOMER INTELLIGENCE SERIES

PART 5: BUILDING A PERSUASIVE BUSINESS CASE

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KEY TAKEAWAYSWhen you build a business case, you should do the following:

Clearly convey the business problem and expected success metrics. Articulate your hypothesis and strategy to achieve the desired objective. Share the supporting customer or data insights that informed your

hypothesis. Define your proposed solution Detail the financial rewards expected when the solution is implemented. Balance the risks associated with the rewards. Make your recommendation on which solution to move forward with and

why.

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