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KPIT

Customer Engagement Intelligence (CEI)

© KPIT Technologies Limited

SAP Audience

Discovery and

Targeting

SAP Account

Intelligence

Customer Engagement

Intelligence (HANA)

SAP Customer Value

Intelligence

Sentiment Analysis

Cloud for

SalesCloud for

Service

Cloud for

Social Engagement

Cloud for

Social

Media

Analytics

Sales Service MarketingWeb

Channel

Call

Center

HANA Platform

SAP 360

Customer

CRM Business

Suite on HANA

Cloud for Customer

CRM 7.0 (On-Premise)

SAP Mobile Platform

Mobile apps for Cloud for Customer (inbuilt)

Industry Add-Ons

Customer Engagement Solutions

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samp_log_master10.csv

CRM HVS

Sparta Hana Server

Hana Studio (version 1.0.48)

Use Case: CRM High Volume Segmentation Accelerator with HANA

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Mount

SpartaVMWARE

File Storage

Customer.csv FilesSAP CRMHANA Server

Customer .csv Folder

Metadata

Sparta HANA Demo Server SUSE Linux

FTP

IMPORT FROM ‘/hana/exeini

/HAN/HDB00/crmdemo/sample_log_

master01.csvUPDATE “DEMOHANA”.

”sample_LOG_MASTER” MERGE

DELTA INDEX

• TRANS_DAILY_RFP records: 3,696,674

• TRANS_LOG_DETAILS rec: 139,677,586

• TRAN2_SEG_RFP records: 3,229,554

Customer Operational data

Additional Data: CRM High Volume Segmentation – Using Customer Data

• 133M(clean) Transactions

• 3M Customers

• Segmentation in 30sec

FTP Data from Customer

and Stage the Data

Load into HANA: High

Performance for Huge

Data Volume

High Volume

Segmentation Accelerator

feeds data to CRM

Results

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High Performance Applications (HPAs)

SAP 360

Customer

SAP Customer

Value

Intelligence

SAP Account

Intelligence

SAP Audience

Discovery and

Targeting

Sentiment

Analysis

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Customer Value Intelligence HANA POC using Customer Data

Objective:• Use Customer’s sample data and demonstrate

• Proof of Concept of

• SAP Customer Value Intelligence,

• SAP Account Intelligence mobile app.

Business Context:• Offers a deeper understanding of customers to

help you strategically grow revenue and margin.

• Maximize purchase opportunities and sales conversion rates

• Identify cross-selling and up-selling opportunities,

• Reduce customer attrition, and make your sales force more strategic and effective.

• Transform business to make Customer a focal point and personalize interactions

• Drive customer Marketing, Acquisition, Service

KPIT POC Approach• Leverage SAP CRM, ERP or Legacy Data ( Subject to

data Requirements)

• Use SLT to replicate data to HANA

• Allow use of standard CEI HTML5 apps and Mobile App for segmentation.

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Customer Value Intelligence

SAP Customer Value Intelligence

Insight and Recommendations to Sell More and Spend Less

Create and drive strategic go-to-market initiatives

Enable sales to execute in a guided and consistent manner

Increase revenue and margins

http://www.youtube.com/watch?v=9AfAKVHdVVs

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SAP Account Intelligence

SAP Account Intelligence

Uncover Real-Time Sales Insight and Drive Customer Engagement on the

Go

Leverage the power of SAP HANA

Use real-time information

Identify the right customer to target and the right products to offer

Have the more relevant and successful sales call

http://www.youtube.com/watch?v=6xV0_mlaEus

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POC Highlights

Discover the business value of HANA with Your Business Data in 3 Easy Steps....

1

2

3

CEI HANA Virtual Roundtable

Demystify Customer Engagement Intelligence applications & HANA

and discover how you can leverage it to better meet your business

objectives. Your team gathers every week to discuss business

requirements. Invite KPIT experts to your call for providing creative

solutions using SAP and HANA.

Free CEI & HANA Assessment Workshop

KPIT will come on site with experts to deliver a free HANA Assessment

Workshop. We’ll provide a roadmap and solution scope based on your

specific Application Landscape.

Risk-free Proof of Concept(PoC) Proposal

• Free High Volume Segmentation Analysis

• Free Social Media Analysis

KPIT provides a compelling trial offer. You will have total access to a

fully capable HANA appliance with your data. Under this no obligation

offer, you can test drive the PoC freely and then choose to evaluate a

full deployment.