© KPIT Technologies Limited
SAP Audience
Discovery and
Targeting
SAP Account
Intelligence
Customer Engagement
Intelligence (HANA)
SAP Customer Value
Intelligence
Sentiment Analysis
Cloud for
SalesCloud for
Service
Cloud for
Social Engagement
Cloud for
Social
Media
Analytics
Sales Service MarketingWeb
Channel
Call
Center
HANA Platform
SAP 360
Customer
CRM Business
Suite on HANA
Cloud for Customer
CRM 7.0 (On-Premise)
SAP Mobile Platform
Mobile apps for Cloud for Customer (inbuilt)
Industry Add-Ons
Customer Engagement Solutions
© KPIT Technologies Limited
samp_log_master10.csv
CRM HVS
Sparta Hana Server
Hana Studio (version 1.0.48)
Use Case: CRM High Volume Segmentation Accelerator with HANA
© KPIT Technologies Limited
Mount
SpartaVMWARE
File Storage
Customer.csv FilesSAP CRMHANA Server
Customer .csv Folder
Metadata
Sparta HANA Demo Server SUSE Linux
FTP
IMPORT FROM ‘/hana/exeini
/HAN/HDB00/crmdemo/sample_log_
master01.csvUPDATE “DEMOHANA”.
”sample_LOG_MASTER” MERGE
DELTA INDEX
• TRANS_DAILY_RFP records: 3,696,674
• TRANS_LOG_DETAILS rec: 139,677,586
• TRAN2_SEG_RFP records: 3,229,554
Customer Operational data
Additional Data: CRM High Volume Segmentation – Using Customer Data
• 133M(clean) Transactions
• 3M Customers
• Segmentation in 30sec
FTP Data from Customer
and Stage the Data
Load into HANA: High
Performance for Huge
Data Volume
High Volume
Segmentation Accelerator
feeds data to CRM
Results
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High Performance Applications (HPAs)
SAP 360
Customer
SAP Customer
Value
Intelligence
SAP Account
Intelligence
SAP Audience
Discovery and
Targeting
Sentiment
Analysis
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Customer Value Intelligence HANA POC using Customer Data
Objective:• Use Customer’s sample data and demonstrate
• Proof of Concept of
• SAP Customer Value Intelligence,
• SAP Account Intelligence mobile app.
Business Context:• Offers a deeper understanding of customers to
help you strategically grow revenue and margin.
• Maximize purchase opportunities and sales conversion rates
• Identify cross-selling and up-selling opportunities,
• Reduce customer attrition, and make your sales force more strategic and effective.
• Transform business to make Customer a focal point and personalize interactions
• Drive customer Marketing, Acquisition, Service
KPIT POC Approach• Leverage SAP CRM, ERP or Legacy Data ( Subject to
data Requirements)
• Use SLT to replicate data to HANA
• Allow use of standard CEI HTML5 apps and Mobile App for segmentation.
© KPIT Technologies Limited
Customer Value Intelligence
SAP Customer Value Intelligence
Insight and Recommendations to Sell More and Spend Less
Create and drive strategic go-to-market initiatives
Enable sales to execute in a guided and consistent manner
Increase revenue and margins
http://www.youtube.com/watch?v=9AfAKVHdVVs
© KPIT Technologies Limited
SAP Account Intelligence
SAP Account Intelligence
Uncover Real-Time Sales Insight and Drive Customer Engagement on the
Go
Leverage the power of SAP HANA
Use real-time information
Identify the right customer to target and the right products to offer
Have the more relevant and successful sales call
http://www.youtube.com/watch?v=6xV0_mlaEus
© KPIT Technologies Limited
POC Highlights
Discover the business value of HANA with Your Business Data in 3 Easy Steps....
1
2
3
CEI HANA Virtual Roundtable
Demystify Customer Engagement Intelligence applications & HANA
and discover how you can leverage it to better meet your business
objectives. Your team gathers every week to discuss business
requirements. Invite KPIT experts to your call for providing creative
solutions using SAP and HANA.
Free CEI & HANA Assessment Workshop
KPIT will come on site with experts to deliver a free HANA Assessment
Workshop. We’ll provide a roadmap and solution scope based on your
specific Application Landscape.
Risk-free Proof of Concept(PoC) Proposal
• Free High Volume Segmentation Analysis
• Free Social Media Analysis
KPIT provides a compelling trial offer. You will have total access to a
fully capable HANA appliance with your data. Under this no obligation
offer, you can test drive the PoC freely and then choose to evaluate a
full deployment.