customer intelligence series: part 4 of 5
Post on 11-Jan-2017
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CUSTOMER INTELLIGENCE SERIES
PART 4: 3 METRICS TO HELP INCREASE CUSTOMER RETENTION
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KEY TAKEAWAYS Marketers know it costs 5x more to acquire a new customer versus retaining an existing one. If we can identify behavioral trends that indicate churn, we could implement strategies to increase retention. Metric 1: Lifetime ValueMetric 2: Monitoring Service LevelsMetric 3: Individualizing Satisfaction Ratings By identifying the predictors of churn, you will know how to improve the return on your investment and retain more customers.
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