cvbs: curators of community knowledge networks

Our Panelist

Melissa A. Riley

Vice President

Convention Sales

and Services

Destination DC

Rob Hampton

Senior Vice President

Convention Sales and

Services

Visit Seattle

Our Webinar Road Map

Prepare for the

conversation

Reach into the local

knowledge hubs and

intellectual capital of

the community

Use your CVB as

the conduit and

connector to

differentiate your

meeting experience

Don’t wait until the sun sets to integrate all the

city has to offer into your meeting or event.

What is intellectual capital or a knowledge network?

Intellectual Capital

or

Knowledge Networks

work or invention

as a result of creativity/innovation

belonging to a particular individual,

organization, or community.

universities

arts and

sciences

government

entrepreneurs

award

winners

Exciting news from your meeting destination!! You can integrate local knowledge networks and intellectual capital into your meeting programming to create a unique and authentic experience. We can’t wait to show you how! Your CVB Sales, Services and Marketing Professionals

Meeting Professional

Competitive Differentiator

“Visit Seattle embodies the spirit of innovation and is

willing to take risks.”

Kati Quigley, CMP Senior Director,

Community Marketing Microsoft

“I really know something impacted me when I can’t wait

to share it with others.” Jim Goodman

Vice President, Conferences and Continuing Education

American Dental Association

EIF Media Coverage Online reach of 270,000

Things to consider if you want to tap into destination assets:

Begin with a conversation not a Google search Be open to something new

Start in the bid process to look beyond rates, dates, space

Ask about Ambassador Programs Ask about key industries and business clusters

To mine destination intelligence

for my meeting…

What tangible resources are available from the CVB to assist?

What information do I share?

What questions do I ask??

Help the CVB understand your attendee profile

Talk about the goals of the organization and the meeting

Share the top trending/hot topics your attendees are talking about

Discuss session content and key topics

Reveal the baseline of your budget

Don’t just bring in speakers/go out into the community to get education

Be prepared to have your marketing support the offerings

Develop collateral, editorial, microsites and integrate social media to convey rich meeting content mined from the destination

FIND YOUR CVB EXPERT HERE

Keep in Touch

Web

www.empowermint.com

LinkedIn

Destinations International: Network for CVBs and Meeting Professionals Email

contactus@empowermint.com

Blog

blog.empowermint.com