cvbs: curators of community knowledge networks
TRANSCRIPT
Our Panelist
Melissa A. Riley
Vice President
Convention Sales
and Services
Destination DC
Rob Hampton
Senior Vice President
Convention Sales and
Services
Visit Seattle
Our Webinar Road Map
Prepare for the
conversation
Reach into the local
knowledge hubs and
intellectual capital of
the community
Use your CVB as
the conduit and
connector to
differentiate your
meeting experience
Don’t wait until the sun sets to integrate all the
city has to offer into your meeting or event.
What is intellectual capital or a knowledge network?
Intellectual Capital
or
Knowledge Networks
work or invention
as a result of creativity/innovation
belonging to a particular individual,
organization, or community.
universities
arts and
sciences
government
entrepreneurs
award
winners
Exciting news from your meeting destination!! You can integrate local knowledge networks and intellectual capital into your meeting programming to create a unique and authentic experience. We can’t wait to show you how! Your CVB Sales, Services and Marketing Professionals
Meeting Professional
Competitive Differentiator
“Visit Seattle embodies the spirit of innovation and is
willing to take risks.”
Kati Quigley, CMP Senior Director,
Community Marketing Microsoft
“I really know something impacted me when I can’t wait
to share it with others.” Jim Goodman
Vice President, Conferences and Continuing Education
American Dental Association
EIF Media Coverage Online reach of 270,000
Things to consider if you want to tap into destination assets:
Begin with a conversation not a Google search Be open to something new
Start in the bid process to look beyond rates, dates, space
Ask about Ambassador Programs Ask about key industries and business clusters
To mine destination intelligence
for my meeting…
What tangible resources are available from the CVB to assist?
What information do I share?
What questions do I ask??
Help the CVB understand your attendee profile
Talk about the goals of the organization and the meeting
Share the top trending/hot topics your attendees are talking about
Discuss session content and key topics
Reveal the baseline of your budget
Don’t just bring in speakers/go out into the community to get education
Be prepared to have your marketing support the offerings
Develop collateral, editorial, microsites and integrate social media to convey rich meeting content mined from the destination
FIND YOUR CVB EXPERT HERE
Keep in Touch
Web
www.empowermint.com
Destinations International: Network for CVBs and Meeting Professionals Email
Blog
blog.empowermint.com