daniel burka/jake knapp, build for speed, warmgun 2013

Build for speedHow to prototype and test any product in 5 days

@dburka / @jakek

1986

$199

$4

Sat Sun

$4 + 48 hrs

Rent before you buy

Build

Learn

Start with a bad idea

Waste time building

No going back

Inconclusive results

Product in the wild

Next shiny idea

Build

Learn

Days 1-3

Days 1-3 Day 4

Days 1-3 Day 4

Day 5

Days 1-3 Day 4

Day 5

5-day design sprint

Fantastic

DAY 1

Create time pressure

FM T W T

FM T W T

M T W T!!!!!5 user studies

M T W T!!!!!5 user studies

DAY 1 Get the right people in the room

Designer Engineer

Investor CFOFounder/CEO

COO Customer support Marketing

How do you sell coffee beans?

Normal humans don’t get it

What do you suggest?

How do you make coffee at home?

What do you suggest?

DAY 2 Find more than 1 solution

No group brainstorms

10+ solutions

DAY 3 Voting is better than talking

No design-by-committee

Weighted voting

Weighted voting

Weighted voting

Recreatecafé

Storytelling

“How do you brew?”

Which one?

BATTLEROYALE

DAY 4 Prototype

Not enough time!

Keynotopia

DAY 5 Research

5x

Data without launching!

BATTLE ROYALE

Recreate cafe Storytelling “How do you brew?”

Recreate cafe Storytelling “How do you brew?”

Dodged a bullet.

Recreate cafe Storytelling “How do you brew?”

Recreate cafe Storytelling “How do you brew?”

Recreate cafe Storytelling “How do you brew?”

Recreate cafe Storytelling “How do you brew?”

Risks paid off

Confidence

Build

Learn

2x

Launched

Growth2x

Time on site

That’s just a website.

iOS & Android

Expert users?

Investors

Wood workers

Geneticists

Farmers

Doctors

Startup founders

Architecture Enterprise cloud

Healthcare Fitness

Personal finance Investing

Food retail Custom-made goods

Car sharing Email

Online marketplace Legal documents

Genomics Discount coupons

Education Robotics

Create time pressure

Create time pressure Prototype

Create time pressure Prototype

Quick research

Ship early, ship often

Ship early, ship often

Ship early, ship often

Learn early, learn often

bit.ly/designsprint

@dburka / @jakek

Go forth and prototype