data analytics opportunities: ict in agriculture...2016/02/26 · value from data. •realistic...
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Insight Centre for Data Analytics 1
Data Analytics Opportunities: ICT in Agriculture
Prof. Mark Keane Computer Science & Insight, University College Dublin
Insight: Centre for Data Analytics
Insight Centre for Data Analytics 3
370 + Researchers
138 Research Grant Awards
40 + Contracted Industry Partners
44 PhD and 16 Masters graduates
663 scientific papers
37 licence agreements
Additional €22m leveraged funding
442 school engagements
320+ collaborations over 35 countries
Insight: Since 2013... €88M
Insight Centre for Data Analytics 4
Industry Partnerships: Examples
On Being Sceptical: About ICT
• People make BIG claims… • But... • Pays to be sceptical about claims • Change in ICT is very unpredictable • Often, its the small changes that matter
Opportunities ?
Symbolics ‘Workstation’ $64k ‘Workstation’; £100k p. a.
Since 1986…
ICT in Ag…What?
My View?
Some Home Truths: On ICT Breakthroughs…
• Big Leaps in ICT are: • Highly unpredictable • Value is not always apparent • Speed of adoption is uncertain
Big Leaps..
Value Proposition
Gradual Uptake
• Big Leaps often come from : • small leaps with existing tech • …that realize some new value • …emerging after-the-fact • …from a system-wide view
Small Leaps..
What Device?
After-the-Fact
Back To Basics: On Opportunities in ICT
• Realistic Vision of Opportunities • Understanding the small changes • Recognising value in the these • Finding value in system-wide view
• Opportunities will Emerge from: • Innovating new business models • From data-sharing to data-valuing • Continuously review the system
Take Home Message
The Farm-Level
The Farm-Level
soil grass
DNA motion app-log paper
Farm-Level Systems
soil grass
DNA motion app-log paper
Enough Data to Eventually Call it Big!
But, who pays…
Wider System...
New System...
New Wider System...
predictive modeling
shared data
recommendations
New Wider System...
Value from Data Value from Data
• Realistic Vision of Opportunities • Understanding the small changes • Recognising value in the these • Finding value in system-wide view
• Opportunities will Emerge from: • Innovating new business models • From data-sharing to data-valuing • Continuously review the system
Take Home Message
The Wider System...
FARM FACTORY CONSUMER
Regulatory Environment
Natural Environment
FARM FACTORY CONSUMER
The Whole System...
Regulatory Environment
Natural Environment
FARM FACTORY CONSUMER
Environment Sources
Regulatory Environment
Natural Environment
FARM FACTORY CONSUMER
Consumer Sources
Take Home Message
• Realistic Vision of Opportunities • Understanding the small changes • Recognising value in the these • Finding value in system-wide view
• Opportunities Will Emerge from: • Innovating new business models • From data-sharing to data-valuing • Continuously review the system
The End
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