decisions made by marketing intermediaries

Decisions made by Marketing Intermediaries

• Target Market

Decisions made by retailers & wholesalers

• Channels- to reach customers most effectively

Decisions made by retailers & wholesalers

• Product Assortment- To meet target market’s expectations

Decisions made by retailers & wholesalers

Decisions made by retailers & wholesalers

• Procurement- establish merchandise sources, policies, and practices

Decisions made by retailers & wholesalers

Decisions made by retailers & wholesalers

• Prices

Decisions made by retailers & wholesalers

Decisions made by retailers & wholesalers

• Services mix: 1. Prepurchase- advertising, accepting calls 2. Postpurchase- shipping, delivery 3. Ancillary- general information, rest rooms

Decisions made by retailers & wholesalers

• Store atmosphere- the unique layout a store possesses

Decisions made by retailers & wholesalers

• Store activities & experiences

Decisions made by retailers & wholesalers

• Communications

Decisions made by retailers & wholesalers

• Location- regional shopping centers, central business districts, community shopping centers, stand-alone stores

Decisions made by retailers & wholesalers

• Order processing- time elapsed between an order’s receipt, delivery, and payment

Market-Logistics decisions

• Warehousing- storage of goods

Market-Logistics decisions

• Inventory- stock to fill customer orders immediately

Market-Logistics decisions

• Transportation

Market-Logistics decisions

• Retailers and wholesalers need to decide on the target market, product assortment, channel, store layout and experiences, their communications mix, and most importantly, their location, in order to satisfy consumers’ needs and compete in the market substantially.

• Logistical organizations need to ensure that they process orders effectively, store goods, maintain a profitable inventory, and choose the transport methods precisely.

ReferencesSlide No. Reference Slide No. Reference

1 davidduke.com 10 www.latestfreestuff.co.uk,

2 rockstargroup.co.uk 10 www.pinterest.com

3 immix.co.za 11 mapinfo.pmbeta.com

4 goldforest.com 12 www.logicerp.com

5 www.klikon.com.au 13 www.warehousingireland.ie

6 www.wasteservice.co.uk 14 www.forbes.com

7 dsd-marketing.com 15 www.careerealism.com

www.tekuk.co.uk

www.sabretravelnetwork.com

8 retaildesignblog.net

9 www.smartphonemobile.info

10 www.examiner.com