degree to which changes in a good’s price affect the quantity demanded by consumers
Post on 13-Dec-2015
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•Degree to which changes in a good’s price affect the quantity demanded by consumers
•Exists when a small change in a good’s price causes a major, opposite change in the quantity demanded
1.Product is not a necessity
2.There are readily available substitutes
3.The product’s cost compared to consumers’ income
•Change in a goods price has little impact on the quantity demanded
1.The product is a necessity
2.Few or no substitutes3.Product’s cost small
part of your income
• Total Revenue test – easiest way to measure demand elasticity• Total Revenue Test – called total
receipts• Total income that a business
receives from selling its products
•Drop in business’s total revenue (at a certain price) indicates elastic demand for that product
• Changes in total revenue and changes in price move the same direction the good is inelastic
• Cubs tickets
•Price increase and business’s revenue goes up means the product is inelastic
• SELL GOOD AT HIGHEST POSSIBLE PRICE SO THAT YOU MAKE THE MOST REVENUE
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