demuths case study

Case StudyDemuths Restaurant

and Vegetarian Cookery School

•Build awareness

•Connect with influencers

•Increase bookings

Why Social Media?

And spread the love of beautiful, vegetable-based

foods and cookery!

•So much internet.

•So little time.

Challenges

Websites…

Twitter…

Facebook Pages…Email newsletters…

Blog…

•Tune Up

•Maintenance

•Awareness

•Training & Support

Webstaurants to the rescue

•Supperclub

•Blog contests

•Social media cards

Awareness

•Twitter: Grew @vegcs over 700 and @demuths nearly threefold.

Twitter is now the #5 referrer to the VegCS website.

•Facebook: 130% growth for the Restaurant; 100% for the VegCS

•Bookings: ~43 tweets from restaurant goers and cookery school

students expressing intentions to book or feedback about a recent

visit (approx. value £3,500)

•Supperclub: Fully booked within a week after advertising purely

through online means

Results

•People boost brand value by tweeting about recipes, books and links

•Interaction with influential food personalities

•Interaction with other chefs

•Stronger relationships with suppliers

Ongoing Benefits

A Bit of Fun