demuths case study
TRANSCRIPT
Case StudyDemuths Restaurant
and Vegetarian Cookery School
•Build awareness
•Connect with influencers
•Increase bookings
Why Social Media?
And spread the love of beautiful, vegetable-based
foods and cookery!
•So much internet.
•So little time.
Challenges
Websites…
Twitter…
Facebook Pages…Email newsletters…
Blog…
•Tune Up
•Maintenance
•Awareness
•Training & Support
Webstaurants to the rescue
•Supperclub
•Blog contests
•Social media cards
Awareness
•Twitter: Grew @vegcs over 700 and @demuths nearly threefold.
Twitter is now the #5 referrer to the VegCS website.
•Facebook: 130% growth for the Restaurant; 100% for the VegCS
•Bookings: ~43 tweets from restaurant goers and cookery school
students expressing intentions to book or feedback about a recent
visit (approx. value £3,500)
•Supperclub: Fully booked within a week after advertising purely
through online means
Results
•People boost brand value by tweeting about recipes, books and links
•Interaction with influential food personalities
•Interaction with other chefs
•Stronger relationships with suppliers
Ongoing Benefits
A Bit of Fun