deric jones - design portfolio
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DERIC JONESdesign portfolioPHONE: 425.785.4075
EMAIL: deric.jones@outlook.com
About meWho am I?I am an arts enthusiast with over six years of professional experience in the graphic design world, with an
academic background in communications and psychology. In more practical terms, I like to think of myself
as a “problem-solver.” Whether it’s figuring out the best way to visually interpret a business diagram, or dis-
covering a brand’s visual identity, or diving into and interpreting survey data; my passion is finding compelling
stories in everyday communication.
In my six years as a graphic designer I’ve tackled script writing, user-research, branding, UI/UX, nearly
every form of visual communication on up to deep brand strategy, mood-boarding and design pitching. I’ve
worked directly with clients and have managed small design teams on many occasions.
What can I bring?• An expertise in the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Fireworks) as well as Microsoft
Office.
• A deep knowledge of audio and video editing: Final Cut Pro, Adobe Premier Pro, Pro Tools, Other audio
programs
• A background in fine-arts: drawing, painting, illustration, photography, and music.
• Experience in 3D design: I have worked in Cinema 4D and have extensive experience in Google SketchUp
• A deep knowledge of research methods and experience in brand research
• Presentation and client management experience
• Experience in teaching and leadership: I have worked with and led small teams of designers to see proj-
ects through to completion, and have experience working and teaching alongside peers in volunteer and
academic settings.
Table of contentsFine arts background 4
Strategy: User Research 6
Microsoft Channel Incentives UI 8
Bodypoint.com UI design 10
BMGF Library Sharepoint UI 12
Seed Youth Ministries visual identity 14
Seed Youth Ministries t-shirt 16
Doyle Dykes: Poster & Ticket 18
Internal report covers 20
Presentation design & strategy 22
3D design 26
Fine arts background
Brief overviewI have formal training in many fine arts: drawing/sketching, painting, photography and music. These
abilities transfer into the digital realm as well, in the form of digital painting, color expertise, video and
audio editing and an ability to mix media when needed to create unique, or custom work.
Strategy: User Research
Brief overviewA six month, three-part brand research project involving over 5,000 total users.
Work performedThis was a huge project that took place in three parts: An openning round of user-interviews, an online
user survey that went out to over 5,000 users, and a third and final round of confirming interviews.
The goal of this project was to get a better sense of the client’s brand perceptions within their market.
We partnered with a Brand expert, who helped us form the survey questions and interpret meaningful
results from the data collected.
I helped perform many of the interviews, from drafting initial questions to performing all the qualitative
analysis on answers collected. I did almost all of the online survey building and draft question outlining
and all of the quantitative and qualitative analysis on gathered information. I also put together the final
150+ page report of our findings.
OtherThis was a huge undertaking for our company (and for me) and much more was involved in the process
than is worth mentioning here. I have done one other project similar to this, and have formal academic
training in these processes.
Microsoft Channel Incentives UI
Brief overviewThis was a user interface design project for the Microsoft Channell Incentives website homepage.
Work performedI was provided with a loose wireframe and tasked with laying out a home page design that combined
the Microsoft Partner Network, Microsoft Channel Incentives, and Microsoft Metro brands to create a
compelling and unified visual design. We were provided with color palattes and brand elements from
the three brands, those assets can be seen in: the MPN stripe element in the background, some of the
illistration elements and color.
Beyond just page layout, I was able to create custom illistrations that matched the Channel Incentives
brand; those include the: magnifying glass, globe and calander.
OtherThis was part of a team project in which I was one of a number of designers selected to provide design
options. This option is the one the client selected.
Bodypoint.com UI design
Brief overviewUser-interface design for the Bodypoint.com website.
Work performedShown to the right are three options that were presented to the client. We wanted to offer them a variety
of options, escalating from “safe” to “bold” and let them pick the one that fit their comfort zone. This
UI project was part of a larger re-brand; so we had to sell them on some of the ‘vision’ of the more
aspirational design options.
OtherI worked on nearly every aspect of this job from: initial conception, wireframing, competative analysis,
brand analysis, user-research, user-testing, content management and capturing on through final design.
We worked with Bodypoint for over a year and a half on their brand, culminating in a new website.
BMGF Library Sharepoint UI
Brief overviewAn internal research portal for the Bill and Melinda Gates Foundation Sharepoint site.
Work performedThis job was a visual re-interpretation of the BMGF sharepoint library page, as well as an exersice in
user-interaction and page layout. Researchers working at the Foundation wanted an easier way to
browse the libraries resources and a faster way to find what they needed. The Library also had access
to many resources user weren’t even aware of because of bad page layout and visual heirarchy.
In three weeks, we met with the stakeholders, created wireframes based on their users needs, per-
formed a round of comprehensive content mapping, and reimagined their library portal.
OtherThe BMGF has access to a TON of resources, but they don’t actually have a physical library where they
store those resources. I utilized a skuemorphic design style here as a way of giving the researchers the
feeling of interacting with a physical library. The clients final pick was the top-right design.
Seed Youth Ministries visual identity
Brief overviewA volunteer design project for Seed Youth Ministries (Affiliated with New Hope Christian Church in Everett)
Work performedI went through three rounds of design, starting from the conept phase and exploring typography, visual layout
and color. I designed six different logo options and pitched each idea to kids in the youth group, both as a way
of letting them decide how to visually represent their group, and as an educational opportunity. The final logo
design is the bottom left.
Seed Youth Ministries t-shirt
Brief overviewA vector illustration to be used as artwork on a t-shirt.
Work performedThis was another volunteer opportunity. I provided a sketch of the initial artwork, and then mocked-up
the final artwork in a number of color options. The finished t-shirt is shown on the right.
Doyle Dykes: Poster & Ticket
Brief overviewPrint design for a Doyle Dykes concert held at Woodinville Alliance Church
Work performedFor this job, I created a promotional poster that also served, in smaller form, as a hand-out; and created
custom-printed tickets for those who were attending.
OtherIf you haven’t heard Doyle Dykes play, I recommend it!
Internal report covers
Brief overviewAn internal brand exploration process.
Work performedThese were designed as part of an internal re-brand; we were looking to present our clients with some-
thing that showed a little more of the character of Venture Arts.
OtherThe re-brand initiative was never finished due to time constraints.
Presentation design & strategy
Brief overviewA pitch presentation to a client, showcasing options for an education sub-brand.
Work performedI put together this pitch deck as a way of presenting the new brand direction to the client. I walked them
through our creative process, from our thought-leadership, through moodboarding and sketching, on up
to final design options. This is part of the final presenation given to the client.
OtherBesides having formal academic training in communication, I have a lot of experience leading client-side
conversation and design pitches. I have worked on thousands of presenatations for clients like:
Microsoft, INRIX traffic services, Dell, Bodypoint, Novell, Russell Investments, Bluetooth SIG, Allyis,
Philips and many more.
3D design
Brief overviewAn assortment of 3D work done in Google's SketchUp application
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