destination website: drive more direct bookings with visuals

Copyright © 2014 Leonardo Worldwide Corporation

Technical Difficulties?Contact

Citrix GoToWebinar1-800-263-6317

support@citrixonline.com

Destination Website: Drive More Direct Bookings with Visuals

February 19, 2014 Technical Difficulties?Contact

Citrix GoToWebinar1-800-263-6317

support@citrixonline.com

Darlene RondeauVice-President,

Best Practices, Online Merchandising

Leonardo

@darlenerondeau

Tim PeterE-Commerce & Digital Marketing

Tim Peter & Associates

Emma RichardE-Commerce

Ocean Partners Hospitality

Hotel Websites:

► Drive Bookings

► Show an experience

► Tell your story

Tim PeterE-Commerce & Digital Marketing

Tim Peter & Associates

Elements of E-commerce

How Digital Storytelling Drives Revenue and Results

1

2

3

4

Content

Customer Conversion

1 2 3

DreamDiscoverResearch

BookAnticipate

StayRemember

X

12

300 Million Photos Uploaded Daily

© 2013 - Tim Peter & Associates

More People Own Mobile Phones Than Own Toothbrushes

2013: 45% of Searches on Mobile

Source: Google

Have We Reached “Peak Search”?

Source: Google

What is a “Search Engine” in 2014?

►Content-rich►Context-rich►Keyword-rich►Customer-focused

Snackable

Sharp

Shareable

►Focus●Customer●Content●Conversion

►Content Rules●Snackable●Shareable●Sharp

►Create content that can be quickly and easily digested

►Ensure that your stories are shareable

►Focus on developing crisp, clear messages

Key Takeaways

Emma RichardE-Commerce

Ocean Partners Associates

A picture is worth a thousand words.Napoleon Bonaparte

A picture is a poem without words. Horace

The soul never thinks without a picture. Aristotle

Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Dale Carnegie

#StayCocoaBeach

Value of a Vanity Site

CourtyardCocoabeach.com

Marriott.com Site

Stay Cocoa Beach Blogstaycocoabeach.blogspot.com

Food & Beverage

Front Desk Government Shutdown Special

►Create fresh and up-to-date content using images, your surroundings & local events

►Social Media is a “Friendly” thing

►Don’t oversell

Key Takeaways

► About Leonardo

► Invitations to upcoming webinars●March’s topic is “Targeting Specific Customer

Segments”●April is about “Leveraging Social Media for Hotels”

► Recording of this webinar●Share it with your colleagues

It’s a Wrap

Questions and Best Practices

Copyright © 2014 Leonardo Worldwide Corporation