dew strategy
Post on 22-Feb-2017
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BY: BRITTANY JACOBS
TARGET AUDIENCE: MILLENNIALS
BIG IDEA: CREATE AWARENESS
BIG IDEA: DESIGN CONTESTo Two Months
oVoting: Twitter/ Facebook Polls and “To Dew List”
o Top Four
o Feature on Pitch Black bottle
MOBILE: MTN DEW
PRIZES
oCashoMountain DewoTaco BelloSpeedway
INBOUND MARKETING
METRICS
BUDGET
750000500000
112000
1550000
8000000
Snapchat
Hulu and Pre- Rolled Adver-tisments
Advertisement during Prime Time
30 second advertisement during men’s final four tournament games
Production Cost
BENEFITS
o Increase SubscribersoDecrease Bounce ratesoConversions o Increase attendance
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