digital communications showcase sydney - 5 march 2015 australian government success stories

Digital Communications Showcase

Sydney - 5 March 2015

Australian Government Success Stories

PAUL HODGSON

Swift Digital:Who are we, and what is the Suite?

2015 DIGITAL COMMUNICATIONS SHOWCASE

THE SUITESWIFT DIGITAL

RYAN HARRIS

Public Transport Victoria:Building and delivering a weekly

network communication

2015 DIGITAL COMMUNICATIONS SHOWCASE

TAKING INSPIRATION FROM LONDONPUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE

DESIGNING WITH COLOURPUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE

WEEKLY NEWSLETTER CAMPAIGNPUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE

WEEKLY NEWSLETTER CAMPAIGN – MOBILE VERSIONPUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE

FORWARD NETWORK UPDATESPUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE

CAPTURING SUBSCRIBERSPUBLIC TRANSPORT VICTORIA

MICHAEL CAI

Seniors Card NSWMaking the jump from print to digital

2015 DIGITAL COMMUNICATIONS SHOWCASE

DISCOUNT DIRECTORY AND COMPETITION CAMPAIGNSENIORS CARD NSW

2015 DIGITAL COMMUNICATIONS SHOWCASE

PREVIOUS PROCESSSENIORS CARD NSW

• Printing the Directory

• Setup of an online survey to capture emails and preferences

• Initiated conversation with us to see if we can automate and generate a series of unique Woolworth voucher numbers.

• Export collected survey results to pass to Service NSW

• The uploading of the collected data

• Manage the competition entries

• Update the Senior’s preferences and interests in the CRM.

Manual transfer of data

• Manual process, requiring administration time and prone to human error.

• No validation of Seniors Card memberships.

2015 DIGITAL COMMUNICATIONS SHOWCASE

IMPLEMENTED PROCESSSENIORS CARD NSW

CRM

Validate

2015 DIGITAL COMMUNICATIONS SHOWCASE

IMPLEMENTED PROCESSSENIORS CARD NSW

Woolworth’s Voucher

CRM

2015 DIGITAL COMMUNICATIONS SHOWCASE

PROCESS SUMMARYSENIORS CARD NSW

Seniors Card website

CRM integrated web form

Emailed Discount DirectoryPrinted Discount Directory

RYAN HARRIS

WorkSafe Victoria:Safety Soapbox: Perfecting the

opening hook

2015 DIGITAL COMMUNICATIONS SHOWCASE

SAFETY SOAPBOXWORKSAFE VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE

LET’S TALK NUMBERSWORKSAFE VICTORIA

40% 62%OPENED

Open RateENGAGED

CTOR Rate

2015 DIGITAL COMMUNICATIONS SHOWCASE

ABSOLUTE SHOCKERWORKSAFE VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE

PERFECTING THE OPENING HOOKWORKSAFE VICTORIA

1. Make it easy to recognise

2. Go for emotional impact

3. Incite curiosity

MICHAEL CAI

NSW Trade and InvestmentDeploying an online event

registration system

2015 DIGITAL COMMUNICATIONS SHOWCASE

CUSTOM DESIGNED MICROSITENSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE

TRADE AND INVESTMENT’S NEW WEBSITENSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE

AUTOMATED EVENTS CALENDARNSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE

MULTI-PURPOSE INVITATIONSNSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE

BRAND CONSISTENT REGISTRATION PROCESSNSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE

LIST NURTURING EMAILNSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE

EVENT RESULTSNSW TRADE AND INVESTMENT

RYAN HARRIS

Bureau of Meteorology:Consolidating threeplatforms into one

2015 DIGITAL COMMUNICATIONS SHOWCASE

THREE PLATFORMS INTO ONEBUREAU OF METEOROLOGY

Email MarketingPlatform

Event ManagementPlatform

Online SurveyPlatform

Three separate platforms

Email MarketingPlatform

Online SurveyPlatform

Event ManagementPlatform

One digital platform: The Suite

2015 DIGITAL COMMUNICATIONS SHOWCASE

EMAIL: CAMPAIGNS AND ALERTSBUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE

EMAIL: NEWSLETTERSBUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE

EMAIL: COMMUNITY/STAFF COMMSBUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE

EVENTS: STANDARDBUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE

EVENTS: NATIONAL CONFERENCESBUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE

SURVEYSBUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE

THE BEST PART?BUREAU OF METEOROLOGY

Email MarketingPlatform

Online SurveyPlatform

Event ManagementPlatform

One digital platform: The Suite One database,global reporting

=

MICHAEL CAI

NSW Office of Liquor, Gaming and Racing

Taking risks and tryingnew strategies

2015 DIGITAL COMMUNICATIONS SHOWCASE

LICENCE SPECIFIC EMAILSNSW OFFICE OF LIQUOR, GAMING AND RACING

Hotels, Clubs andOn-Premises

Limited – Multi-function Producer/Wholesale Packaged Liquor < 3 Packaged Liquor > 4 Packaged Liquor > 9 Survey Reminder

2015 DIGITAL COMMUNICATIONS SHOWCASE

EMAIL CAMPAIGN FOR SMALL BARSNSW OFFICE OF LIQUOR, GAMING AND RACING

2015 DIGITAL COMMUNICATIONS SHOWCASE

WHOLESALER/PRODUCER SURVEYNSW OFFICE OF LIQUOR, GAMING AND RACING

2015 DIGITAL COMMUNICATIONS SHOWCASE

PROJECT RESULTSNSW OFFICE OF LIQUOR, GAMING AND RACING

Multi-Touch / Multi-Channel Campaign Results

Touch #1 – First email

Recipients:

Responses:

Response Rate:

Campaign time: four days

1,864

182

10%

Touch #2 – Follow up email

Recipients:

Responses:

Response Rate:

Campaign time: five days

1,682

422

23%

Touch #3 – Phone call

Contacts:

Responses:

Response Rate:

Campaign time: one week

1,442

898

48%

PAUL HODGSON

Swift Digital:Choosing the right technology

partner and digital platform

2015 DIGITAL COMMUNICATIONS SHOWCASE

CHOOSING THE RIGHT TECHNOLOGY PARTNER AND DIGITAL PLATFORMSWIFT DIGITAL

1. What are your five key goals right now?

2. How do you foresee your needs changing in the next three to five years?

3. Will your branding requirements be addressed?

4. If you are considering a move from your current platform, how will data migration be managed?

5. How are the relevant data privacy laws addressed?

6. From a deliverability standpoint, does the technology have what it takes to ensure your messages get to your audience?

7. Is it easy to learn and use?

8. Is it an IT solution or a marketing communications solution?

9. How does support stack up?

10. What are the service level guarantees?

11. Will you be the big fish or the small fish?

12. Will this be a user/vendor relationship or a client/partner relationship?

13. What are your commitment options?

14. Is the solution mobile ready?

15. Does the solution talk to your CRM?

Thanks for attending.Please join us for lunch.