digital doha summit - usability - courtney clark
Post on 07-May-2015
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Usability Matters
“Now what?”
Design?
Just because it’s beautiful doesn’t mean it’s usable.
What is usability?
© Jonas Thornqvist
Usability is the degree to which something - software, hardware or anything else - is easy to use and a good fit for the people who use it.
Good usability is invisible.
Return on Investment
5
Increase Sales 1
Increase Productivity 2
3Decrease Training Time
Reduce Maintenance Cost 4
5Competitive Advantage
Mobile experience makes usability necessary
6Reach Mobile Users
© Jonas Thornqvist
Courtney Clark @circlishcclark@forumone.com
David BanesCEO of Mada Center
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