digital magic - the latest in augmented reality
Post on 29-Jun-2015
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Digital Magic
How Augmented Reality can Make Marketing Smarter, Better and More Helpful
Bringing digital and physical together like never before
CPGOutdoor Entertainmen
t
Sponsorship Events
Reaching the mainstream
Downloads of augmented reality applications are expected to skyrocket over the next four years.
Step through the screen
SyFy
Germany
Toy stories
Suwappu!
Designing in 3D
MixAR
Designing in 3D – turn users into partners?
StyleFacto
ry
What are largest barriers to mass adoption?
Ease of use
Functional executions
Image recognition
How will marketers prepare for the AR boom?
Experiment with small projects
Focus on solving problems for the audience
Partner with existing platforms
Prepare for a spike in interest
Demos Ray Ban Aurasma Paparazzi Rio
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