digital marketing tips: twitter, instagram, pinterest, video - semdmv meetup

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Tips on using Twitter, Instagram, YouTube, Pinterest, Razoo, and reputation management for small business and associations. Presented by Mark Alves on November 12, 2013 at the #SEMdmv Meetup (SEM and SEO in DC, Maryland and Virginia)

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@MarkAlves#SEMdmv

12 Digital Tricks & Tips You’ll Feel Thankful for Knowing

November 12, 2013November 12, 2013#SEMdmv Meetup – Washington, DC#SEMdmv Meetup – Washington, DC

Photo: Photo: http://www.flickr.com/photos/grobleto/5329264630/

@MarkAlves#SEMdmv

Who is this turkey? @MarkAlves linkedin.com/in/markalves AllAboutMark.com Senior Digital Manager for NFIB.com

Photo: Photo: http://www.flickr.com/photos/joshb/5207366469/

@MarkAlves#SEMdmv

TwitterIf your org's site is mobile-hostile,

don't link Twitter bio to homepage. Point to a simple, separate Point to a simple, separate page

instead. #SEMdmv

Photo: http://www.flickr.com/photos/kylewith/8062994861/

@MarkAlves#SEMdmv

Event hashtags, Twitter contests, Foursquare mayor perks: Make sure front desk receptionist front desk receptionist knows.

#SEMdmv

Hashtags

Photo: http://www.flickr.com/photos/telstar/3068821183/

@MarkAlves#SEMdmv

You don't have to be a paying advertiser to see your Twitter

analytics. Visit analytics. Visit https://ads.twitter.comhttps://ads.twitter.com

#SEMdmv #SEMdmv

Ads

Photo: http://www.flickr.com/photos/comhomflt/10804493714/ Photo: http://www.flickr.com/photos/comhomflt/10804493714/

@MarkAlves#SEMdmv

@MarkAlves#SEMdmv

@MarkAlves#SEMdmv

Newsjacking

before or after the event. #SEMdmv

Newsjack local festivals, 5Ks. Use event hashtag to invite attendees to your biz

Photo: http://www.flickr.com/photos/signifying/66797691/ Photo: http://www.flickr.com/photos/signifying/66797691/

@MarkAlves#SEMdmv

Knowem Got all your org's social media accounts social media accounts

reserved? reserved?

Check Check knowem.comknowem.com or or claimbrand.comclaimbrand.com

before someone before someone else grabs them. else grabs them.

#SEMdmv#SEMdmvPhoto: http://www.flickr.com/photos/kylewith/8062996507/ Photo: http://www.flickr.com/photos/kylewith/8062996507/

@MarkAlves#SEMdmv

@MarkAlves#SEMdmv

Source

See all your site's content on Pinterest:Pinterest.com /source/ YOURDOMAIN

#SEMdmv

Photo: http://www.flickr.com/photos/allenjaelee/6889975469/ Photo: http://www.flickr.com/photos/allenjaelee/6889975469/

@MarkAlves#SEMdmv

http://www.pinterest.com/http://www.pinterest.com/sourcesource/pbskids.org /pbskids.org

@MarkAlves#SEMdmv

GoFishDigitalWho's dissing your org online? Search

all complaint sites in 1 shot gofishdigital.com/complaint-search

by @gofishdigital #SEMdmvby @gofishdigital #SEMdmv

Photo: http://www.flickr.com/photos/grobleto/5329264826/ Photo: http://www.flickr.com/photos/grobleto/5329264826/

@MarkAlves#SEMdmv

@MarkAlves#SEMdmv

InstagramForgot to add a hashtag on

#Instagram? Add it as a comment on your *own* photo & that tag will be

searchable. . #SEMdmv#SEMdmv

http://www.flickr.com/photos/69864125@N05/9859120496/

@MarkAlves#SEMdmv

@MarkAlves#SEMdmv

Add your org's YouTube videos to playlists so your video shows up as the next related video choice. #SEMdmv

Video

Photo: http://www.flickr.com/photos/perfectance/8214729735/ Photo: http://www.flickr.com/photos/perfectance/8214729735/

@MarkAlves#SEMdmv

Want 2+ Instagram filters on a single pic? Switch to airplane mode, save to camera roll sans going public. Repeat. #SEMdmv

Instagram

Photo: http://www.flickr.com/photos/zen/304337573/

@MarkAlves#SEMdmv

NonprofitsRazoo.com is like Kickstarter for

nonprofits. #SEMdmv

Photo: http://www.flickr.com/photos/401stafsb/8251296487/

@MarkAlves#SEMdmv

@MarkAlves#SEMdmv

At association meeting or conference, offer laptops, tablets & ask for reviews

Get Reviews

on Yelp, 4Sq, G+. #SEMdmv

Photo: http://www.flickr.com/photos/frozbot/4141551206/

@MarkAlves#SEMdmv

Put it all together and you get…

@MarkAlves#SEMdmv

TwitterHashtagsAdsNewsjackingKnowemSourceGoFishDigitalInstagramVideoInstagramNonprofitsGet FeedbackPhoto: http://www.flickr.com/photos/loveforphotography/2106559450/ Photo: http://www.flickr.com/photos/loveforphotography/2106559450/

@MarkAlves#SEMdmv

Put your phone # in your Twitter bio along with URL. Some like to click, someto call. Whyfight it? #SEMdmv

BONUS TIP

Photo: http://www.flickr.com/photos/chaimzvi/3145592887/

@MarkAlves#SEMdmv

Photo: http://www.flickr.com/photos/mp3ief/6467899837/ Photo: http://www.flickr.com/photos/mp3ief/6467899837/

I’d be most thankful

if you’drate the presentation now:

bit.ly/semdmv@MarkAlveslinkedin.com/in/markalvesAllAboutMark.com

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