digital self publishing

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Here is an outline presentation, on digital self publishing. I have recently produced this guide and will be developing it in future. If you really like digital self publishing and want to speak with me about it, and/or delivering this talk to your group, please do not hesitate to contact me. Mark

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literary agent & md of Curtis brown books. TWEET - The Way Everyone Eats Time.http://www.curtisbrown.co.uk/jonny-geller/

1. The Diary of Anne Frank - Rejected 15 times2. Harry Potter and the Philosopher’s Stone - Rejected 9 times3. M*A*S*H - Rejected 21 times4. Jonathan Livingston Seagull - Rejected 18 times5. Chicken Soup for the Soul - Rejected 140 times6. Carrie - Rejected 30 times7. Zen and the Art of Motorcycle Maintenance - Rejected 121 times8. Animal Farm - Rejected 4 times (inc TS Eliot, Faber & Faber Director, 1944)9. Down and Out in Paris and London - Rejected by TS Eliot10. Lolita - Rejected 5 times

You need to be:

● Incredible● Patience● Persistent● Wealthy● Famous● Lucky● Connected● Under achiever

Advantages of Digital over Physical Books:

● Free distribution● Every country● Every language● Focus on content

Amanda Hocking, USA

● 10 novels written● Self published for 6 months● Signed: $2million x 4 books

http://www.nytimes.com/2011/06/19/magazine/amanda-hocking-storyseller.html

John Locke, 60, Kentucky, USA● insurance salesman● no formal writing background

June 20, 2011● 1m e-books on Amazon● in 5 months

http://www.readwriteweb.com/archives/self-published_author_sells_a_million_e-books_on_a.php

Most of the e-books sell for $.99, and he says he makes 35 cents on every sale. That sort of per book profit is something that authors would never get from a traditional book deal.

http://vimeo.com/25785948

Backstage with Seth Godin & Michael Hyatt

Seth Godin Soundbites:

Modern media is focused on building a tribe, earning permission and then creating products and services for that audience.

Instead of readers for your books, you look for books for your readers.

What can you do?

1. Make People Care: tell your story from day 1

2. Go Free First: reach as many people as possible

3. Find Fans: who loves you?

4. Get Feedback: nurture people that care

5. Monetise: give them what they want

Make People Care:

1. remove the press release mentality2. tell your story from day 13. document your progress4. release early and often5. respond to anyone that takes an

interest

Go Free First:

1. reach as many people as possible2. remove all barriers to reading3. cross continents ($, €,

£, 元, ¥, ₩, لایر)4. offer constantly5. Pay with a Tweet

http://vimeo.com/19880705

Find Fans:1. Interact - passive = Fail!2. Be everywhere3. Fish where the fish are4. manage your distribute

(http://highrise.com)

Get Feedback:

1. Explain why2. Prompt people3. Make it easy for people to find you

(http://namechk.com)

Monetise:

1. give people what they want2. print limited editions

Printed on heavy stock, with a foil-blocked cover, and pressed at just 2000 limited editions, each issue is a true collector’s item.

http://www.lulu.com/

https://www.createspace.com/

http://www.blurb.com/

http://8faces.com/

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