digital tools for book publishing & marketing

Tools of Change October 2011

Digital Marketing

Tools

The Book is Dead

Long Live the Book

The Music Industry

The Magazine Industry

The Newspaper Industry

Book Reading

Book Publishing

Anyone can publish

Rethink the Book

Starting points Shareable objects Conversation starters Community builders Cross-platform experiences

It’s not about the technology.

1.  Social Sharing 2.  QR Codes 3.  Audio & Video 4.  Geo-Aware 5.  Mobile App Books 6.  Augmented Reality

Digital Tools

1. Social Sharing

1. Social Sharing

1. Social Sharing

1. Social Sharing

1. Social Sharing

Social Mobile

2. QR Codes

2. QR Codes

2. QR Codes

2. QR Codes

2. QR Codes

Ready Not Ready

3. Audio & Video

3. Audio & Video

3. Audio & Video

3. Audio & Video

3. Audio & Video

3. Audio & Video

4. Geo-Aware

4. Geo-Aware

4. Geo-Aware

5. Mobile App Books

5. Mobile App Books

6. Augmented Reality

6. Augmented Reality

6. Augmented Reality

6. Augmented Reality

It’s not about the technology.

Where to go from here

Re-imagining Pushing boundaries Stories out of the book Authors to readers Readers re-invent Platform to gather

Farewell

Hello

•  @alizasherman

•  AlizaSherman.com

•  aliza@mediaegg.com

Aliza Sherman