digital transformation 2.0 for the consumer€¦ · 8:00 86060 we're giving away £100,000...

Digital

Transformation 2.0

for the ConsumerMOBILE WORLD CONGRESS 2018

Messaging is the way we connect and get stuff done

Sharing moments Managing financesGetting around

Universal, Native, Global reach

4.7 billionSMS users

Source: Radicati, Statista

SMS

Source: Juniper

Research

2.1 trillionApplication-to-Person (A2P)

messages sent in 2017

No Branding

No Pictures

No Video

No Read Receipts

Limited Interaction

Proprietary & Confidential

But, SMS has its limitations

Before After

Before After

Greater engagement

Higher conversion

Better

Transactions

Deeper connections

Greater loyalty

Higher share of wallet

Deeper

Relationships

Messaging as a

platform to create new

offerings

New Products

and Services

RCS impact for businesses

We’re working with the industry to accelerate RCS

Native RCS Client

(Android Messages)

Hosted RCS Platform RCS Interconnect Hub RCS Business

Messaging Platform

Built on Universal RCS standards

Source: GSMA

60operators & OEMs

4.7Bsubscribers

RCS is an industry-wide collaboration