digital transformation tour: montreal

Digital Transformation

Bryan House, VP Strategic Accounts

bryan@acquia.com

Special Thanks to

our Partner

Agenda

1. We’re in the Age of the Customer

2. Digital experience is the brand

3. 3 Big Ideas to drive digital success

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Digital Transformation is Real

• Organizations are reinventing business models,

putting digital at the center of their business.

• Organizations are seeking new technology

that supports this transformative vision.

• Drupal is the platform to

support digital transformation

both today and in the future.

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Immersive brand experience

Rich food & recipe content

Integrated retail purchase & delivery

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Consumers can transfer recipes into

shopping carts across preferred UK

grocers.

Age of the

Customer

We’re in the Age of the

Customer

A 20-year business cycle in which the most successful

enterprises will reinvent themselves to systematically

understand and serve increasingly powerful customers.– Forrester Research, 2014

Rise of ‘Always-On’ Customers

Forrester Research, 2014

Every Company Must

be Customer-

Obsessed• Deliver higher financial returns

• Secure brand loyalty

• Build brand trust

Digitalexperienceis the brand

Disruption in Action

Digital disruption isn’t always flashyGeico: Selling the Digital Experience

Geico: Selling digital experience

3 big ideas to drive digital success

1. Think – ‘Digital

Transformation’

• Speed and change are the new normal

• ‘Adapt or die’ in digital isn’t just a slogan

• Business + IT - Cooperation is Mandatory

Core

Business

Systems

• Slow, deliberate change

• Little experimentation

• Emphasize transaction

• Risk-averse

2. Shift from IT to BT

2. Shift from IT to BT

Core

Business

Systems

• Slow, deliberate change

• Little experimentation

• Emphasize transaction

• Risk-averseDigital

Experience

Systems

• Fast, frequent changes

• Lots of experimentation

• Emphasize content

• Risk-tolerant

Digital Center of Excellence

Marketing

IT

Agencies & Vendors

Digital Center of

ExcellenceConversations

Common language

Identifiable, verifiable business

value

People

TechnologyProcess

Digital

Success

3. Think beyond tech to succeed

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Thank You@bryanhouse

bryan@acquia.com